Litmus is the go-to solution!
September 07, 2020

Litmus is the go-to solution!

Eric Mehlenbeck | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We are a very small company. I'm really the only user at the moment. I use it for every email that we deploy. I test against a variety of platforms/devices/email clients. From there, I use analytics to track information. We also use Eloqua as our platform, so most of our reporting comes from there.
  • Fantastic for email checking! We'd need all those devices otherwise.
  • Super fast system!
  • Very reliable.
  • I'm not terribly fond of how the tests are counted.
  • We've had problems with Apple iOS. In reality, many older devices are updated to the latest iOS and there isn't a lot of support for that.
  • The time necessary to test emails and to solve problems is far shorter.
We don't really use this for informing strategy. It is also tough as the technology for tracking depends upon loading that one-pixel file. We've run into some issues with that in terms of reporting. For example, Litmus reports on the amount of time a user spends on an email. This information is really interesting and can really help gauge how an email is performing. However, Litmus reported that a very high number of our recipients were skim reading (5 seconds or less) our emails. This actually wasn't true, but happened because Litmus is unable to gauge how much time a Gmail user spends with the email.
Litmus is the industry standard. They have provided a fantastic resource over time. Email marketing is an incredibly difficult task and Litmus is an invaluable tool. There is nothing else that provides this level of excellence. They also provide some great webinars and conferences. One day, I hope to attend Litmus Live.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Not Rated
Link Tracking
Not Rated
Spam Testing
Not Rated
Email Previews