Litmus is a must-have tool for developers to build and test emails
September 03, 2020

Litmus is a must-have tool for developers to build and test emails

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

I use Litmus to mockup email templates for clients. It has proven invaluable in identifying issues with email layout and accessibility across various email clients and platforms. Building HTML email templates is hard because it is nearly impossible to be able to see how your email is going to display on the wide variety of clients through which your readers will be viewing the email. Litmus makes it easy to build AND test your emails. I honestly can't imagine going back to building email templates without the tools Litmus provides. Definitely recommend their service.
  • Test emails on various clients and platforms
  • Build emails with an easy to use interface showing you the code and the visual layout
  • Share email templates
  • The (new) visual editor could be more robust.
  • It would be nice if you could click on a section in the visual editor and have the code editor orient to that section.
  • It's still hard to diagnose issues. More diagnostic tools would be helpful.
  • Huge time saver for testing emails
  • Easier to build emails
  • Helpful for sharing with team for review
I don't work with the marketing end of this so I can't speak to this.
Yes, we have used the sharing and testing features extensively and they are real time-savers. We could probably be doing a lot more with this tool for the email approval workflow.
Litmus is appropriate for building HTML email templates. It is less appropriate if you want a drag-and-drop solution.

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
Email deliverability reporting
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
Not Rated
Link Tracking
Not Rated
Spam Testing
Not Rated
Email Previews