A straight-forward, secure transactional email service
June 26, 2018
A straight-forward, secure transactional email service
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mandrill
My company was tasked with building a coupon campaign for a large recycling firm, which required an affordable transactional email provider.
Pros
- The integration with our proprietary platform was seamless, and the emails were delivered reliably with very low bounce-rates.
- The UI is clean and intuitive. It's a snap to create custom email templates.
- Their documentation is extremely well made and laid out.
Cons
- We weren't pleased when they switched from a freemium model to require that you also use MailChimp; however, MailChimp itself is my preferred email service, so this wasn't a significant hindrance.
- They could have a more robust set of analytics available on-site, as opposed to leaving it to Google Analytics to do the heavy lifting, but it's hard to fault them for not trying to re-invent the wheel here.
- It's a transactional email service, so it did its job. It cost us nothing outside of engineering time (which was minimal) so any return is considered a net positive.
They're both fairly comparable, though MailChimp made you jump through a few more hoops to use the service, though these were put in place to maintain server integrity in order to reduce bounce rates. I haven't seen a difference, so this was really more of a pain point than positive.
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