Overall Satisfaction with Marketo
Marketo is being used by our student recruitment department to automate labour intensive marketing tasks, capture lead details, and increase productivity.
- Automating common labour intensive tasks
- Building innovative digital campaigns
- Processing leads & determining value of marketing activities
- Reporting tools are mostly B2B out of the box
- The current email editor is difficult to use, especially compared to simple solutions like Campaign Monitor
Increased revenue, greater transparency in allocating digital spend, greater transparency in marketing effectiveness, more engaged prospects, more innovative digital campaigns.