Marketo in higher education
May 27, 2016

Marketo in higher education

Nicholas Manojlovic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Marketo

Marketo is being used by our student recruitment department to automate labour intensive marketing tasks, capture lead details, and increase productivity.
  • Automating common labour intensive tasks
  • Building innovative digital campaigns
  • Processing leads & determining value of marketing activities
  • Reporting tools are mostly B2B out of the box
  • The current email editor is difficult to use, especially compared to simple solutions like Campaign Monitor
Increased revenue, greater transparency in allocating digital spend, greater transparency in marketing effectiveness, more engaged prospects, more innovative digital campaigns.
Marketo is fit for purpose of marketing in higher education.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
1
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
4
Social profile integration
5
Dashboards
5
Standard reports
5
Custom reports
1
API
10
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
Not Rated