Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
About TrustRadius Scoring
Score 8.2 out of 100
Top Rated
Adobe Marketo Engage

Overview

Recent Reviews

A Marketing Must Have!

8 out of 10
May 09, 2022
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although …
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Great software!

9 out of 10
April 29, 2022
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers …
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 26 features

Lead nurturing (838)

8.5
85%

List management (853)

8.5
85%

Email deliverability reporting (1468)

8.3
83%

Standard reports (837)

7.7
77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Features Scorecard

Email & Online Marketing

7.9
79%

Lead Management

8.5
85%

Campaign Management

7.8
78%

Social Media Marketing

6.6
66%

Reporting & Analytics

7.4
74%

Platform & Infrastructure

7.9
79%

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Simple or advanced workflows can be built using drag-and-dropPerform sophisticated lead nurturing, without having to be a programmerQuickly understand the revenue influence of each program and channelMarketo Sales Insight filters out the noise, so reps can focus on what matters mostAll areas of the platform can be accessed in one convenient placeSimply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Comparisons

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Frequently Asked Questions

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

What is Adobe Marketo Engage's best feature?

Reviewers rate Triggered drip sequences highest, with a score of 8.9.

Who uses Adobe Marketo Engage?

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews

(1-25 of 71)
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December 06, 2019

Marketo Review

Ajay S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Attract the right customers
Marketo helped us significantly to attract right customer. With the help of activity tracking and lead scoring, we can now see how our leads are performing.
Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Measure marketing investment
We are able to measure the money put into an email campaign or anything else, but with a long sales cycle (about 90 days) it's hard to pin point the exact cost of those campaigns. (Since there is time spent managing the campaigns, adding new campaigns, deactivating some campaigns, etc.).
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Engage and grow customers over time
Yes, I have achieved to grow and engage customers (or leads) over time. For me, the key here is not the growth or engagement per se as other vendors allow the type of automation needed, but how streamlined the process is and how efficient.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We had several concrete goals with Marketo implementation and usage - primarily to get everyone on the marketing team up to speed on learning how to set up programs, deploy relevant campaigns, and better our reporting, and Marketo has enabled our organization to achieve all those objectives. Another metric we set with Marketo was to ramp up our email marketing efforts, doing outreach and ensuring full visibility into lead activity, which we were also able to accomplish using Marketo.
Tim Madel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We want to increase awareness with our customers, prospect and suspects. We want to build deeper richer profiles of each one of these segments and target each of them with more personalized marketing information that is relevant to them and the challenges they face. Ultimately we want to generate more leads and close more sales.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Attract the right customers
  • Engage and grow customers over time
  • Plan and coordinate marketing across your team
To an extent yes to all of them. The biggest challenge for us is that we are a 100% channel business, so true marketing ROI is almost impossible to calculate. For demand gen and customer marketing, Marketo works well for us.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Attract the right customers
  • Engage and grow customers over time
  • Measure marketing investment
  • Plan and coordinate marketing across your team
We have introduced methodologies for the sales team that have not been used before. The implementation of lead scoring offers streamlining that is much needed to keep the sales team focused on what they do best and enable the true function of the marketing team to shine - obtaining and pre-qualifying leads.
Joe Kevens | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We hope to: 1) better track our marketing so that we can better measure and analyze it 2) become more efficient through marketing automation (e.g. cloning campaigns and assets) 3) shift to customer behaviour driven marketing messaging (through the use of Marketo's triggering capabilities).
Lauren Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Engage and grow customers over time
  • Measure marketing investment
We have achieved these both internally and for our clients using Marketo, but Marketo is only one ingredient in a successful marketing recipe. If the other ingredients are not present, Marketo will not be the magic bullet that leads you to success.
Jeff Lawrence | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Engage and grow customers over time
The main purpose of utilizing Marketo as a tool was to engage our current customers and to nurture them into leads over time through email, direct mail, phone and other channels. Marketo has been successful in this regard overall. We've since started utilizing it for other purposes as well more recently.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Attract the right customers
  • Engage and grow customers over time
  • Measure marketing investment
  • Plan and coordinate marketing across your team
We have achieved these outcomes, but there is always room to grow with all of them.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Engage and grow customers over time
  • Measure marketing investment
We have only had marketo at my current company for about 3 months, so this is hard to say. I can say that we are on the right track now. Our previous automation software had plenty of glitches and did not have a good integration with salesforce.
Leighton L. Chun | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We've created email programs that are automated to match a relevant message to a user in the specific stage of their user life cycle. This has been a fantastic customer comes first experience where we are now sending content that they are asking for or that is more relevant to them as an individual and not as a number in an email list.
Lisa Edington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Attract the right customers
  • Engage and grow customers over time
  • Measure marketing investment
  • Plan and coordinate marketing across your team
Marketo has allowed us to work on all of these points through their different programs such as Sales Insights, Launchpoint, Salesforce integration, etc. However, our sales timeline has turned out to be not as fast as originally anticipated. Because Marketo integrates with SFDC, we are able to watch the lifecycle times and more accurately anticipate pipeline.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Attract the right customers
  • Engage and grow customers over time
  • Measure marketing investment
  • Plan and coordinate marketing across your team
This is a work in progress. We had a pretty messy instance of Marketo last year; and have since gone through it and combed out the defunct campaigns that led to nowhere. We are in the process of establishing a new baseline with scoring and that is properly set up to begin building out campaigns and lists. Some of the lists we built from previous efforts we are going to keep, but many we decided to scrap. Once we get moving again, I strongly believe we will achieve all of the outcomes we desire and I have listed.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Engage and grow customers over time
  • Plan and coordinate marketing across your team
We still have a lot of engagement campaigns we would like to build. However, we have been able to make our email templates much more uniform and as a result we have seen much more interaction. With the calendar view I am also better able to schedule emails in advance so I can ensure that we are not sending out too many to the same audience.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Engage and grow customers over time
Our goal was to engage our customers and continue talking to them over longer periods of time instead of only when someone decided to send a new communication. We've been able to keep the conversation going with customers & leads and have seen a much higher response rate than from other simple programs.