Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Marketo is used in a few departments. I do all of the implementation. We have a team of front end developers who make custom landing pages, emails, templates and web forms. Our client services department uses Marketo for reporting. It is our main marketing automation platform. It helps address our marketing automation needs as well as one of our main marketing channels.

Pros and Cons

Adding custom HTML for landing pages and emails.
Mass data updates.
Automated campaigns.

The UI is getting updated which would be helpful.
Marketo's reporting is not very helpful, it is only good for basic email metrics and there are not very many attractive dashboard views.
All triggers are "OR", which makes it very difficult to have complex entry criteria for nurture programs.

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

For all of the scenarios our goal is to have a high ROI.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Likelihood to Recommend

Marketo is very good MAP. It is a good product if you use salesforce or Marketo as the database. If you do not it is difficult to integrate add-ons and use marketo to its fullest potential. We use a homegrown database so we are not able to use MSI or other SFDC specific partner programs. ABM RCA and other add-ons are possible but are not as useful if you do not have salesforce.

Poor reporting

Software Version

Modules Used

Overall Satisfaction with Marketo