Merry Marketing with Marketo
Updated July 19, 2017
Merry Marketing with Marketo
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Today Marketo is being used by the marketing department. At this moment we are using it to send out our campaign related emails and nurturing campaigns. We are not using lead scoring, however, we are using Marketo as the marketing database and only pushing MQLs to our CRM system.
- Marketo is easy to use, especially the ready made templates.
- With its drag and drop features, there is no reason to learn HTML which is a huge plus.
- The automated text feature for the emails does not work - this is very annoying as you have to put in all of the text on your own - which adds another layer of things you have to do.
- The mobile versioning is not always correct - which gives a skewed version of the email.
- I wish it were easier to add a new person to a campaign without having to upload them.
- Product Launches
- Lead Management
- Prospecting / New Business
With regards to product launches - it is important to keep our customers up to date. These emails allow us to up sell with the organization when new services are available. When sending prospecting emails and lead management emails - we are trying to educate our readers and let them know how we can solve their pain. Oftentimes, these emails encourage people to reach out allowing us to move them further down the funnel and eventually push them to sales for more outreach with eventual closed business.
I found Eloqua to be a great tool - but I had a lot of outside support from consultants. It was far more difficult to run campaigns than it is with Marketo. With that said - this was years ago version 8 of Eloqua. I find Marketo to be an easier solution to use on a day-to-day basis.
Less than 10,000