Marketo Exceeds Our Expectations
September 07, 2017
Marketo Exceeds Our Expectations
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo has become the primary tool for our marketing department. This has revitalized and enhanced all of our communications with our customers. We have created an automatic notification for our outside sales reps which has reduced those leads who used to "fall through the cracks" in our processes. Event promotion and registration has been a breeze, and we are very pleased with the results.
- Automatic notifications
- Lead scoring
- Reporting
- Compliance
- Could use better tools for de-duping records and data manipulation
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Our main goal with Marketo has been to pre-load a comprehensive nurture campaign so that our existing customers learn about all of the different things that John Henry Foster does. Many of our customers may purchase or work with one department and have no idea about all of the other things we do as a company. Marketo allows us to keep our existing customers informed while also attracting new business.
We evaluated many other solutions before selecting Marketo such as SalesFusion, ACT-ON. For us the primary drivers were the strategic alliance with Infor, dynamic content creation, and the user interface. While other solutions had excellent features and were good in their own right, as an Infor shop we realized that Marketo would end up with the best Infor CRM integration possible. While this integration is not yet in place, it will be soon.
10,000 to 25,000