Adobe Marketo Engage

Adobe Marketo Engage provide users with excellent user experience. Learning curve is not very steep and saves time. It enables us to send emails to our Customers which target prospects/leads, it also prevent repeating the same email to the same customer. I like how professional users can design ads at a very pocket friendly price.

Parador and Adobe Marketo Engageare fairly similar. Because I have more experience with Marketo I tend to be a little bias when asked which is better. Both are great platforms for marketing teams especially those within marketing operations. I recommend Marketo more highly because it seems to be a little more robust for demand generation.

As I shared earlier, Adobe Marketo Engage is less intuitive than HubSpot Marketing Hub in my opinion. I believe the overall functionality of Marketo is very comparable to HubSpot; however, getting used to using the product, understanding the tools, and getting fully up to speed takes a bit more time than how easy to use HubSpot is for many marketers. Marketo offers great training though, it just takes times and dedication.

Adobe Marketo Engage was the clear favorite among the other platforms we demoed due to the fact that there was such a deep asset library with Adobe in terms of images, templates, and more. This def. made an impact against our requirements and we went ahead with the platform. I feel they do a great job in terms of customer support and sales onboarding too.

Pardot and Marketo are extremely powerful marketing automation softwares. Marketo was selected as it had more customization and more flexibility in the creation of emails, landing pages, automation, and campaigns.

I prefer the customization and template builder of ActOn. The new CMO moved us to Adobe Marketo Engage.

Adobe Marketo Engage is definitely more powerful than Pardot in most aspects (Pardot is also focused on B2B customers). Adobe Campaign, however, is more flexible and extensible but Adobe Marketo Engage usually fits better for B2B than Adobe Campaign (unless it is a very big B2B client or not purely/totally B2B)

Marketo is the only automation platform I have experience with.

Out of all the tools mentioned above, the very feature which strikes out Adobe Marketo Engage is lead management, lead nurturing, ABM, and Nurture campaign.

It was not my selection. Overall, I think Salesforce Marketing Cloud is the most robust product for automation, detailed segmentation and customization. However, it's by far the most difficult to use out of the 3. Pardot is the easiest to use out of the box, and has the best Salesforce connectivity, but it falls short in organization, reporting, customization, and other features. Marketo is a good middle-of-the-road option for an organization with a small, dedicated Marketing automation team that makes it easy enough for end users to use, yet has some more advanced functionality

For B2B companies, Adobe Marketo Engage is definitely well-positioned against its main competitors - they keep on updating the platform and implementing features that are actually useful.

Hubspot in comparison to Marketo is a big difference. Where Hubspot is easy to use what you see is what you get the tool, Marketo is the harder to set up tool. But if you get to know both and dive into the platforms you clearly see that there are more limitations on Hubspot. This makes Marketo a better choice.

Our client has already used the market and we have done automation using this system. And, then, we offered a ready-made solution to our other clients.

Pardot blows. it doesn't have the same reporting or ability to run reports

Adobe Marketo Engage is focused on B2B and marketers and ACC is focused on B2C and needs programmers.

Marketo provides a more robust interface and capabilities, and can be integrated in a more efficient way to supply all of our needs

We used Addemar before GDPR and it was very limited in terms of sending emails and having the landing pages. We are happy with Marketo now wherein we can have a few templates to work with. The easy drag and drop function is very effective for emails and simple landing pages are also possible in Marketo which is great. Marketo made us automate so many things which is why this platform!

Marketo stands out above and beyond the platforms I've used. I haven't used anything like Oracle or Salesforce Marketing Cloud, however.

Very poor in terms of performance, support, and user experience.

I have also used ClickDimensions and Pardot. I feel like both of them do a tremendously better job in their email builders and in providing campaign automation tools that visualize how automation flows. This makes communicating a campaign out more easy to leadership, as opposed to drafting something myself. Obviously, Pardot offers a much more natural integration with Salesforce and it is nice to see the email statistics directly on a record. I feel like Marketo is right down the middle feature-wise compared to both of them. It is a bit of a shame that the platform has not had a significant rehaul since purchased by Adobe, as "looks-wise" really doesn't come across as an Adobe product.

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[Adobe] Marketo [Engage] is one of the most expensive tools, but it wins thanks to its flexibility. Most of the other tools have a lot of pre-built functionality that [Adobe] Marketo [Engage] doesn't. [Adobe] Marketo [Engage] has the building blocks for you to build it yourself. But since these building blocks are exposed, you can build literally anything, and much more than these tools have.

Every platform has its strengths and weaknesses. Marketo is a holistic marketing automation solution that checks the majority of the boxes when it comes to a one-stop shop for managing customer relationships and interactions. When we weighed the pros of the API architecture, smart campaigns/lists, triggers, and workflows, etc. versus the cons of the custom object limitations and reporting interface/accessibility, we determined it was a suitable solution to satisfy our business requirements.

Adobe Marketo Engage integrates well with CRM as compared to other B2B marketing platforms available in the market. The support and service team is one of the best which would guide clients throughout implementation with best practices and capabilities to use the platform. The usability of the tool is also best as compared to the related platforms.