Adobe Marketo Engage
Top Rated
Adobe Marketo Engage
Overview
Recent Reviews
Reviewer Sentiment
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Popular Features
View all 26 featuresList management (851)
8.5
85%
Lead nurturing (836)
8.5
85%
Email deliverability reporting (1466)
8.2
82%
Standard reports (835)
7.6
76%
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Pricing
View all pricingEntry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Email & Online Marketing
7.9
79%
Lead Management
8.5
85%
Campaign Management
7.7
77%
Social Media Marketing
6.5
65%
Reporting & Analytics
7.4
74%
Platform & Infrastructure
7.8
78%
Product Details
What is Adobe Marketo Engage?
Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Downloadables
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
- HubSpot Marketing Hub
- Pardot
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket
- Experiture Marketing Platform
- V12 Data
- SharpSpring from Constant Contact
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market (Salesfusion)
Adobe Marketo Engage Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Comparisons
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Frequently Asked Questions
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
What are Adobe Marketo Engage's top competitors?
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.
What is Adobe Marketo Engage's best feature?
Reviewers rate Triggered drip sequences highest, with a score of 8.9.
Who uses Adobe Marketo Engage?
The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
Reviews and Ratings
(2294)
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Adobe Marketo Engage provide users with excellent user experience. Learning curve is not very steep and saves time. It enables us to send emails to our Customers which target prospects/leads, it also prevent repeating the same email to the same customer. I like how professional users can design ads at a very pocket friendly price.
May 09, 2022
A Marketing Must Have!
Parador and Adobe Marketo Engageare fairly similar. Because I have more experience with Marketo I tend to be a little bias when asked which is better. Both are great platforms for marketing teams especially those within marketing operations. I recommend Marketo more highly because it seems to be a little more robust for demand generation.
May 03, 2022
Great Account Based Marketing Tool
As I shared earlier, Adobe Marketo Engage is less intuitive than HubSpot Marketing Hub in my opinion. I believe the overall functionality of Marketo is very comparable to HubSpot; however, getting used to using the product, understanding the tools, and getting fully up to speed takes a bit more time than how easy to use HubSpot is for many marketers. Marketo offers great training though, it just takes times and dedication.
Adobe Marketo Engage was the clear favorite among the other platforms we demoed due to the fact that there was such a deep asset library with Adobe in terms of images, templates, and more. This def. made an impact against our requirements and we went ahead with the platform. I feel they do a great job in terms of customer support and sales onboarding too.
I prefer the customization and template builder of ActOn. The new CMO moved us to Adobe Marketo Engage.
April 12, 2022
Adobe Marketo Engage: the ultimate B2B marketing tool
- Adobe Campaign and Pardot
Adobe Marketo Engage is definitely more powerful than Pardot in most aspects (Pardot is also focused on B2B customers). Adobe Campaign, however, is more flexible and extensible but Adobe Marketo Engage usually fits better for B2B than Adobe Campaign (unless it is a very big B2B client or not purely/totally B2B)
April 11, 2022
Industry Standard SAAS
Marketo is the only automation platform I have experience with.
April 09, 2022
Brief review for Adobe Marketo Engage
- Salesforce Marketing Cloud Email Studio, Salesforce Marketing Cloud Data Studio, Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) and HCL Unica
Out of all the tools mentioned above, the very feature which strikes out Adobe Marketo Engage is lead management, lead nurturing, ABM, and Nurture campaign.
March 31, 2022
Review of Adobe Marketo Engage
It was not my selection. Overall, I think Salesforce Marketing Cloud is the most robust product for automation, detailed segmentation and customization. However, it's by far the most difficult to use out of the 3. Pardot is the easiest to use out of the box, and has the best Salesforce connectivity, but it falls short in organization, reporting, customization, and other features. Marketo is a good middle-of-the-road option for an organization with a small, dedicated Marketing automation team that makes it easy enough for end users to use, yet has some more advanced functionality
March 30, 2022
Top notch Marketing Automation Platform
For B2B companies, Adobe Marketo Engage is definitely well-positioned against its main competitors - they keep on updating the platform and implementing features that are actually useful.
February 18, 2022
Marketo, big potential, marketing automation hero
Hubspot in comparison to Marketo is a big difference. Where Hubspot is easy to use what you see is what you get the tool, Marketo is the harder to set up tool. But if you get to know both and dive into the platforms you clearly see that there are more limitations on Hubspot. This makes Marketo a better choice.
February 18, 2022
Automate your interactions with users!
Our client has already used the market and we have done automation using this system. And, then, we offered a ready-made solution to our other clients.
February 14, 2022
How do you not use this as a seller
February 10, 2022
Adobe Marketo Engage, perfect for B2B
Adobe Marketo Engage is focused on B2B and marketers and ACC is focused on B2C and needs programmers.
Marketo provides a more robust interface and capabilities, and can be integrated in a more efficient way to supply all of our needs
February 03, 2022
Marketing Automation Has a Long Way to Go Which Is Why Marketo!
We used Addemar before GDPR and it was very limited in terms of sending emails and having the landing pages. We are happy with Marketo now wherein we can have a few templates to work with. The easy drag and drop function is very effective for emails and simple landing pages are also possible in Marketo which is great. Marketo made us automate so many things which is why this platform!
February 03, 2022
Feedback
February 02, 2022
Marketo Review
Marketo stands out above and beyond the platforms I've used. I haven't used anything like Oracle or Salesforce Marketing Cloud, however.
January 26, 2022
Marketo - Great Work Horse for Your Marketing, Hubspot is Better
Very poor in terms of performance, support, and user experience.
I have also used ClickDimensions and Pardot. I feel like both of them do a tremendously better job in their email builders and in providing campaign automation tools that visualize how automation flows. This makes communicating a campaign out more easy to leadership, as opposed to drafting something myself. Obviously, Pardot offers a much more natural integration with Salesforce and it is nice to see the email statistics directly on a record. I feel like Marketo is right down the middle feature-wise compared to both of them. It is a bit of a shame that the platform has not had a significant rehaul since purchased by Adobe, as "looks-wise" really doesn't come across as an Adobe product.
December 30, 2021
Flexible and powerful, coming at a cost to buy and implement
[Adobe] Marketo [Engage] is one of the most expensive tools, but it wins thanks to its flexibility. Most of the other tools have a lot of pre-built functionality that [Adobe] Marketo [Engage] doesn't. [Adobe] Marketo [Engage] has the building blocks for you to build it yourself. But since these building blocks are exposed, you can build literally anything, and much more than these tools have.
December 30, 2021
Hard-pressed to Find a Better Marketing Automation Platform
Every platform has its strengths and weaknesses. Marketo is a holistic marketing automation solution that checks the majority of the boxes when it comes to a one-stop shop for managing customer relationships and interactions. When we weighed the pros of the API architecture, smart campaigns/lists, triggers, and workflows, etc. versus the cons of the custom object limitations and reporting interface/accessibility, we determined it was a suitable solution to satisfy our business requirements.
December 26, 2021
Things to know before selecting Marketo as your automation platform
Adobe Marketo Engage integrates well with CRM as compared to other B2B marketing platforms available in the market. The support and service team is one of the best which would guide clients throughout implementation with best practices and capabilities to use the platform. The usability of the tool is also best as compared to the related platforms.