Adobe Marketo Engage
Adobe Marketo Engage
Adobe Marketo Engage has been boosting our sales and marketing strategies. This is a very easy to use platform, that has a very User …
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although …
We used Adobe Marketo Engage to connect with individuals in the trucking industry who have different job titles, experience levels, and …
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers …
We use Adobe Marketo Engage to manage our customer data (inbound lead traffic) from form fills through the website and other paid media …
We have been using Marketo for user engagement and generating sales for the last two years. With Adobe Marketo Engage, we have understood …
I used it to learn about Marketo through the training videos, found out about the Adobe Summit, and use it for Analytics for work.
We utilize the product to support client KPIs and needs. In my role, I use it to automate communications from nurture sends to move leads …
We use Marketo for a variety of purposes, including but not limited to keeping our customers engaged and reselling to them lead …
I currently use Adobe Marketo Engage for customer success tech touches. I also use it for current customer nurturing, welcome, and …
In our case, Marketo Engage is used a the main marketing automation tool and key element for activation, what entails emails, automated …
Marketo is our main tool for marketing automation. We use it across the company to automate email send, upload and capture lead …
Adobe Marketo Engage is used as a deployment as well as segmentation marketing tool in my organization. I am using the same for sending …
We use Adobe Marketo Engage primarily for on-going email journeys and ad-hoc email sends across 2 Marketo instances, B2C on behalf of a …
Lead Management and Lifecycle, Lead Nurture, Email Marketing, Reporting and Analytics, Intent Marketing, and Lead Scoring.
List management (851)
Lead nurturing (836)
Email deliverability reporting (1466)
Standard reports (835)
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Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
- Supported: Calendaring
- Supported: Event/webinar marketing
- Supported: Social sharing and campaigns
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
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Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.
Reviewers rate Triggered drip sequences highest, with a score of 8.9.
The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
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Adobe Marketo Engage provide users with excellent user experience. Learning curve is not very steep and saves time. It enables us to send emails to our Customers which target prospects/leads, it also prevent repeating the same email to the same customer. I like how professional users can design ads at a very pocket friendly price.
Parador and Adobe Marketo Engageare fairly similar. Because I have more experience with Marketo I tend to be a little bias when asked which is better. Both are great platforms for marketing teams especially those within marketing operations. I recommend Marketo more highly because it seems to be a little more robust for demand generation.
As I shared earlier, Adobe Marketo Engage is less intuitive than HubSpot Marketing Hub in my opinion. I believe the overall functionality of Marketo is very comparable to HubSpot; however, getting used to using the product, understanding the tools, and getting fully up to speed takes a bit more time than how easy to use HubSpot is for many marketers. Marketo offers great training though, it just takes times and dedication.
Adobe Marketo Engage was the clear favorite among the other platforms we demoed due to the fact that there was such a deep asset library with Adobe in terms of images, templates, and more. This def. made an impact against our requirements and we went ahead with the platform. I feel they do a great job in terms of customer support and sales onboarding too.
Adobe Marketo Engage is definitely more powerful than Pardot in most aspects (Pardot is also focused on B2B customers). Adobe Campaign, however, is more flexible and extensible but Adobe Marketo Engage usually fits better for B2B than Adobe Campaign (unless it is a very big B2B client or not purely/totally B2B)
Marketo is the only automation platform I have experience with.
Out of all the tools mentioned above, the very feature which strikes out Adobe Marketo Engage is lead management, lead nurturing, ABM, and Nurture campaign.
It was not my selection. Overall, I think Salesforce Marketing Cloud is the most robust product for automation, detailed segmentation and customization. However, it's by far the most difficult to use out of the 3. Pardot is the easiest to use out of the box, and has the best Salesforce connectivity, but it falls short in organization, reporting, customization, and other features. Marketo is a good middle-of-the-road option for an organization with a small, dedicated Marketing automation team that makes it easy enough for end users to use, yet has some more advanced functionality
Hubspot in comparison to Marketo is a big difference. Where Hubspot is easy to use what you see is what you get the tool, Marketo is the harder to set up tool. But if you get to know both and dive into the platforms you clearly see that there are more limitations on Hubspot. This makes Marketo a better choice.
We used Addemar before GDPR and it was very limited in terms of sending emails and having the landing pages. We are happy with Marketo now wherein we can have a few templates to work with. The easy drag and drop function is very effective for emails and simple landing pages are also possible in Marketo which is great. Marketo made us automate so many things which is why this platform!
I have also used ClickDimensions and Pardot. I feel like both of them do a tremendously better job in their email builders and in providing campaign automation tools that visualize how automation flows. This makes communicating a campaign out more easy to leadership, as opposed to drafting something myself. Obviously, Pardot offers a much more natural integration with Salesforce and it is nice to see the email statistics directly on a record. I feel like Marketo is right down the middle feature-wise compared to both of them. It is a bit of a shame that the platform has not had a significant rehaul since purchased by Adobe, as "looks-wise" really doesn't come across as an Adobe product.
[Adobe] Marketo [Engage] is one of the most expensive tools, but it wins thanks to its flexibility. Most of the other tools have a lot of pre-built functionality that [Adobe] Marketo [Engage] doesn't. [Adobe] Marketo [Engage] has the building blocks for you to build it yourself. But since these building blocks are exposed, you can build literally anything, and much more than these tools have.
Every platform has its strengths and weaknesses. Marketo is a holistic marketing automation solution that checks the majority of the boxes when it comes to a one-stop shop for managing customer relationships and interactions. When we weighed the pros of the API architecture, smart campaigns/lists, triggers, and workflows, etc. versus the cons of the custom object limitations and reporting interface/accessibility, we determined it was a suitable solution to satisfy our business requirements.
Adobe Marketo Engage integrates well with CRM as compared to other B2B marketing platforms available in the market. The support and service team is one of the best which would guide clients throughout implementation with best practices and capabilities to use the platform. The usability of the tool is also best as compared to the related platforms.