Marketo does what we need and we're excited for future features with Adobe integrations.
April 19, 2019

Marketo does what we need and we're excited for future features with Adobe integrations.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ContentAI

Overall Satisfaction with Marketo

We use it to manage leads, create and manage campaigns, and our entire email process.
  • Manage large email campaigns
  • Gives the tools to A/B Test effectively
  • Organizes all marketing campaigns in easy to understand groupings
  • Offers a platform that is easy to teach to others
  • More visually pleasing platform. Marketo Sky seems to solve some of that problem
  • More integrations and flexibility. Adobe seems to be bringing in some cool things. I'd love to see Adobe CC stuff inside Marketo or automation between them
  • Campaign pieces more in one place. I hate having to create 6 different things and connect them just to get everything to work right
  • Product Launches
  • Lead Management
We're just using Marketo to manage everything rather than goal setting. We would like more functionality on that end for sure. Marketo just gives us a good tool to view and manage and break down all the data.
I've not used another like Marketo.
It offers an all in one package to manage any marketing campaign. Email specifically is amazing. Landing pages work fine, but I'd rather just create my own theme and upload it rather than using their builders.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
3
Ability to test dynamic content
3
Landing pages
3
A/B testing
8
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated