Marketo is the most extensive marketing solution
March 22, 2021

Marketo is the most extensive marketing solution

Rodrigo Vega Zequeira | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics

Overall Satisfaction with Marketo

The level of communication obtained with the clientele through Marketo is acceptable considering the number of channels that the platform allows to configure. Marketo is good to work offline in the management of display ads, and to automate the sending of messages by email or by some other means.
  • Contacting customers at all times is one of the advantages of Marketo, which thanks to its multi-channel communication system facilitates access to customer information, and communicating with them.
  • The level of interactions achieved between the customer and the salesperson is so great that the customer can help measure the impact of the sale after their journey.
  • In other words, the user experience the customer has with the company is something that can be customized to be as long or short as desired, and their feedback can be taken into account for future sales execution.
  • Marketo has no points against it. In fact it fulfills all the features of a standard marketing automation software, but takes the concepts of predictive content setup for sales to a larger scale.
  • Customer Service
The customer service is exceptional, we have had some inconveniences but they have been very quick to give us an answer. With the initial configurations we had many errors but they sent a technician who explained and configured the server in a way that made the work easier.
Marketo is the best software to carry out effort reductions in sales and sales marketing. It is recommended to communicate quickly and to measure 100% of the impact that the company delivers to the customer. It is recommended so that based on the information collected through A/B testing it is possible to create predictive analytics, and with them create sales plans with better scope and preparation.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
9
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
9