Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We used Marketo in doing email blasting to reach our clients. We do email campaigns, events, webinar, and we send the invites through Marketo. Marketo is being used by the whole organization. Using the platform makes it easier for Finastra to reach its audience and let them know about our solutions and how we can help them.

Pros and Cons

Sending Email Blast
Tracking the engagement of each emails
Providing accurate report
User-friendly
Dynamic Interface

Minor System Glitches
Slight lag when creating email campaigns

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business
Other

The goal is to promote our solutions, to create sales and opportunities, to provide details of our products, to invite audiences to events and webinars. It can also be used to generate leads, to do lead management. It can also be used to create reports and insights.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

When doing email blasting, it is best to know if the email reaches your audience. With Marketo, we are able to track the delivery, the number of opens and clicks, the hard bounces and soft bounces, and those who unsubscribe to our email. We are able to provide reports using Marketo as well.

Marketo Review

Modules Used

Overall Satisfaction with Adobe Marketo Engage