Best in class but overpriced
August 12, 2021

Best in class but overpriced

Luis Ermel, PMP | TrustRadius Reviewer
Score 2 out of 10
Vetted Review

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Ad Bridge
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Marketo

We resell and use Marketo to own business. We have an It company that produces solutions for people that invest in the Brazilian stock marketing (BtoC) and we use Marketo integrated to SugarCRM on our Marketing initiatives from Ads on Google and Facebook Ads, Markting Atribution, Scoring, Nutring and Campains.
  • Good Segmentation
  • Automated Campaings
  • Integration with SugarCRM
  • Marketing automation
  • E-mail marketing
  • Customer comunication
  • Product Launches
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
On product launches the goal is to inform clients and get their insight about some tools.
Upsell and Cross sell are done by communicating with customers base on their information and behavior.
One of the strongest use cases for marketo is to help nurturing leads and help the client on their buying journey.
Marketo is a robust solution that fullfill mailmarketing and throught integration other marketing automation channels. Its best in class and have lots of functionalities that help trained staff to save time on marketing automation tasks.

Do you think Adobe Marketo Engage delivers good value for the price?

No

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

No

Would you buy Adobe Marketo Engage again?

No

Marketo is a best in class tool for a organization that desires full control over it´s marketing automation initiatives. It is comprehensive and designed focus on marketin customers, but is a very expensive tool and very hard to customize and run

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
7
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
6
Calendaring
7
Event/webinar marketing
6
Social sharing and campaigns
5
Dashboards
8
Standard reports
7
Custom reports
8
API
4
Role-based workflow & approvals
5
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
5