I'm in the Nation! You Should be Too.
Updated August 28, 2015

I'm in the Nation! You Should be Too.

Marcie Polansky | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo to run dozens of marketing programs simultaneously, allowing our team to operate like we are 3-5x our actual size. We initially started using it as strictly a marketing tool to help us send emails to our customers, automate our form completions, and nurture our database. We are now using it to measure every kind of marketing program we run - even Telemarketing campaigns and ones that don't really exist online at all - and we measure our entire Lead Lifecycle using the software as well. It is quickly becoming our one stop shop for everything marketing related, and we are even finding ways to expand its use outside of the Marketing organization. We will soon be running implementation update campaigns to newly-signed customers.
  • Schedule marketing touch points to leads that have expressed specific kinds of interest in our solutions, and tailor those touch points to the activities the leads have completed.
  • Automate the running of invitation campaigns to webinars, trade shows, and other events in a "set it and forget it" fashion - all while making it easy to check in on progress.
  • Provide at-a-glance insight into the performance of a marketing program using the dashboard view of Programs.
  • Sync with Salesforce.com
  • The standard Analytics section is extremely basic, not allowing for deep-dives in a helpful way. I would love to see the ability to schedule SmartList subscriptions in the way that you can schedule the more bare basic Analytics reports to arrive to your inbox.
  • Implementation can really be a challenging endeavor if you do not engage with a Marketo consultant to do it, and even then, lots of mistakes are made.
  • Better ability for sales to prioritize leads and identify most qualified ones - leading to faster response time
  • Exponential growth in marketing team productivity and ability to run multiple programs at once
  • Improved insight into engagement of our database
Marketo is much more advanced in lead nurturing. To me, HubSpot felt more like an advanced Google Analytics tool, while Marketo was a comprehensive marketing automation suite.
Marketo is ideal if you are looking for a marketing automation system focused on lead nurturing. It does provide some helpful insight into lead generation as well, although there may be better solutions out there if you are running a 99% inbound marketing organization. Even with the advanced Analytics package, you should expect to be running a good amount of your reports via Excel and your CRM in addition to Marketo.

Using Marketo

It's a great value for the money - my marketing team would not be able to complete nearly as many programs without it. Access to the Marketo community of marketing professionals, chock full of recommendations, best practices, and a network of skilled marketers, is another great added bonus of the software. I firmly believe that Marketo is the best solution out there for marketing automation, it has the most engaged community, it is the most committed to innovation - with constant updates to the software, many of which include new features completely for free, and it is also relatively easy to use and learn in comparison to all that it does. I am proud to be a part of Marketo's Marketing Nation!

Marketo Implementation