Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We are utilizing Marketo throughout our entire marketing organization as a means of both inbound and outbound marketing automation. Before Marketo, we had very segmented operations for both inbound and outbound marketing, utilizing several products. Marketo now allows us the ability to work and operate under one system that has a seamless integration with our Salesforce CRM.

Pros and Cons

Lead Generation
Lead Scoring
Inbound Marketing efforts

Blogging
Template customization
Full asset responsiveness

Return on Investment

Positive ROI for Webinars
Positive ROI for Email Campaigns
Positive Increase in Click through Rates of Emails

Number of Contacts (List Size)

25,000 to 100,000

Likelihood to Renew

Marketo is engrained in our psyche as the way to run our marketing operations.

Likelihood to Recommend

The larger the organization the more likely that Marketo will be a great option for a marketing team. If you have a lot of processes that you want to set up and let run automatically without much editing or revisiting, Marketo makes it very easy to have many automations operating simultaneously so you can focus on other tasks.

Marketing Operations have become streamlines and powerful with Marketo

Software Version

Modules Used

Overall Satisfaction with Marketo Marketing Automation