Item: ON24
Rating: 7
Author: Carmen Yu

Use Cases and Deployment Scope

On24 is currently being used by the Marketing team for external and internal webinars. We use ON24 to run webinars as part of our lead generation strategy. Webinars have helped position us as a thought leader and helped with lead and opportunity generation.

Webinar Use Case

Internal communications
Lead generation

Pros and Cons

The console page is easily customizable which allows us to incorporate our own branding.
Follow up and reminder emails can be easily set up.
ON24 makes it extremely easy to create short videos from webinar recordings.

Webinar event set up can be tedious and the formatting tools look very out-dated.
The system can get glitchy if we mess with the uploaded slides too much.
Lots of viewers have issues with the javascript, complains of not being able to see or hear during webinar.

Integration to CRM & Marketing Automation

Marketo and Salesforce.

We are just starting to integrate ON24 with Marketo. Haven't done a lot of testing.

Reliability and Availability

No outages so far.. audience do have issues with sound.

Return on Investment

Increased customer engagement
Generated new business

Alternatives Considered

GoToWebinar and WebEx Meetings

GoToWebinar has a more modern look and feel.

Other Software Used

Marketo, LookBookHQ, Tableau Online

Likelihood to Recommend

ON24 is great for a small- to medium-sized marketing team. For a larger scale webinar program, it could be harder to scale. There are also great reporting tools but hard to navigate to.

ON24 review

Overall Satisfaction with ON24