Better ROI with On24
January 23, 2018

Better ROI with On24

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

On24 is mainly used by our Marketing departments, for external webinars and events. We also have used it for 'simulive' internal events as well. It has helped us scale in the number of webinars we can produce during a month. Because of it we have seen an increase in ROI for our webinar efforts.
  • Internal communications
  • Lead generation

Pros

  • Simulated live events.
  • Webinar Registration with integration with Marketo

Cons

  • still dependencies on Adobe Flash
On24 has integrated into Marketo which makes event registration a lot more streamlined for our customers.
  • New leads with higher ROI
We used to use Webex, but with On24's 'simulated live events' it has really helped us scale and be available when our customers are most likely to attend. Others did not have the same level of support or the cost was higher.
Flash can be a deterrent, but the strengths outweighed the weaknesses in our case.

ON24 Feature Ratings

Audience polling
5
Q&A
5
Branding options
6
Integration to Marketing Automation
8
Participant roles & permissions
5
Confidential attendee list
9
Calendar integration
7
Record meetings / events
7
Slideshows
7
Event registration
7

Comments

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