Best, Easiest to Use Webinar Platform I've Used
July 10, 2019

Best, Easiest to Use Webinar Platform I've Used

Katie Macaluso | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

On24 is primarily used by our marketing department to give prospects a deeper dive into the online graduate programs we support. It has been a highly effective tool to re-engage with older, non-responsive leads, and to drive new leads further through the marketing funnel. Its ease of use makes webinar set up a breeze, and frees up staff time for other activities.
  • Lead generation
  • It's very easy to update templates for registration pages and customizing other elements of the webinar platform. I've trained many team members on the software, and they are able to learn it very quickly.
  • It's easy to use analytics and downloadable reports for webinar metrics.
  • ON24 had a great addition of the CTA widget to give attendees a next step following the webinar.
  • When presenters want to connect audio through their computer (instead of calling in), I would like this to be a little easier and more seamless than it is now.
  • I would like the reports to also show when On-Demand attendees actually viewed the recording vs when they registered.
  • Have the pie chart showing registration sources include more than 4-5 colors, so it is clear which piece of the pie belongs to which source.
Overall, ON24 has been very accessible, and support has been great and prompt when needed. I think there was one time that the recording took longer than expected to become available, due to high volume that day, but that was only one time.
  • ON24 has provided a significant boost to our lead nurturing efforts, helping us to re-engage with older leads that had been unresponsive, and to help current prospects continue in the pipeline.
ON24 is a more inclusive, all-in platform than others we have used. The landing page is simple but customizable, and saves staff time from building out our own landing pages. The platform itself is WAY better than others that require you to share your desktop, which can get messy when transitioning from one speaker to another. New additions like the CTA widget have been helpful to our "next-step" efforts. The analytics are also well beyond what I have gotten from other webinar vendors. Support is excellent as well.
On24 is great for presenting a topic or product, by a few speakers, to an audience that will mostly just submit questions or polls. It is less appropriate in scenarios in which the audience needs to be more actively engaged, even able to speak, as that functionality is not available.

ON24 Feature Ratings

Audience polling
Not Rated
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration