Item: ON24
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use ON24 to execute our webinars across our portfolio of products and services. It allowed us to ramp up from 1 - 2 virtual webinars/events a year to hosting multiple webinars are month. Its been a definite boom to the lead generation, especially when the world with digital-first in 2020.

Pros and Cons

Streamlined process for hosting of webinars
Makes managing multiple webinars a breeze
Great job of making the pre-recorded events seem like they are live.

The backend User Interface is something from Windows 98
Lack of support of recording using VOIP is a bit disappointing
Some of the reporting isn't as simple as it should be

Return on Investment

Significant Increase in Lead
Reportable Activity Metrics
Increased Engagement and Offering Awareness

Use Cases for Analytics Insights

Integrate with CRM/marketing automation software
Conduct lead scoring
Track registration and attendance
Enable sales follow-up
Identify and track top-engaged accounts

Scalability

No issues scaling ON24 across our 8 different product line teams. It's been easy to train across the organization.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

Likelihood to Recommend

The backend user interface is outdated and lackluster, but the ultimate outcome of customers' experience on our webinars has been very positive. At the end of the day that is what matters to us. ON24 does a great job simplifying the hosting, recording, and executive of webinars on both a small and large scale.

Industry Standard for Virtual Webinars

Overall Satisfaction with ON24