Item: Optimizely Content Marketing Platform
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

I used Optimizely to collaborate with teams on content production. This platform assists in simplifying communication between teams and the content publishing process.

Pros and Cons

content calendar
collaborating
publishing schedule
organizing content
prioritizing content
managing content editing process
customizing content production process to align with internal processes
setting status

More intuitive to navigate

Return on Investment

reduced SLA for marketing work and content requests
content and campaign scalability
project management
cross team collaboration

The Optimizely features that are most useful in my day-to-day marketing execution are content sharing, content tagging, content editing cross-team callaboration, project management, visual organization, scheduling, and more. The platform makes it easy to customize to align with your internal workflows and truly assists in meeting deadlines and goals.

Content Marketing Campaign Performance

Optimizely helped incorporate more teams in the content production process. As an SEO lead, I was able to easily upload content briefs as well as analyze and review the content and provide edits. Optimizely allows you to customize the dashboard to align with internal workflows to efficiently execute objectives.

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Not sure

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Marketing Platform again?

Yes

Likelihood to Recommend

Optimizely Content Marketing Platform is well suited for collaborating between teams on content creation and publishing. Optimizely visually organizes content into customized sections. Optimizely allows you to customize the categorization to effectively project manage that aligns with specific internal workflows.

Great platform for cross team collaboration

Overall Satisfaction with Optimizely Content Marketing Platform