Item: Optimizely Content Marketing Platform
Rating: 9
Author: Anna Richards

Use Cases and Deployment Scope

I use Optimizely Content Marketing Platform to edit and categorise content for a client. We provide full-service content support for our client – this includes placing individual articles across different categories for improved user experience and editing work via multiple editing stages that are then viewed by both the clients team and our own. This enables us to delegate duties across different teams and ensure all steps are complete.

Pros and Cons

Step-by-step tasks that are delegated to specific team members
Layout formatting that allows you to specify how the content should look
Tag-able comments so that you can quickly address problems vis the most direct source

It would be useful to have Header sections included in the format (so H1 title, H2 body copy etc)
Would love to connect Optimizely Content Marketing Platform to the CMS system for ease of uploading
Image sourcing would be helpful

Return on Investment

Campaign scalability is great as we've been able to increase output
Greater communication with clients
Responsibility increase = better output

Usability

Tickable tasks make it really easy to know where we're at with each specific piece of content and who is needed at any one time. The quick jump-in editing makes it easy to either make tracked changes or quickly change something minor. The fact that you can highlight text and add a comment to it is really helpful in day-to-day

Content Marketing Campaign Performance

Each of our articles uses a unique image, and so it's important that there is zero cross-over. Optimizely Content Marketing Platform lets us save images (even though they are external files) and attach them to each article so that we can keep track of what is used and avoid reusing assets. The planning ability means we have been able to scale our work

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Other Software Used

Adobe Acrobat, WordPress

Likelihood to Recommend

Optimizely Content Marketing Platform provides seamless visibility across multiple departments and teams, including for separate teams (such as agencies and clients). This allows us to be on the same page at all times, and nudge each other easily with comments and questions. The assigned tasks make delegating between teams really easy as well, especially when actually face time is limited.

Optimizely Content Marketing Platform review

Overall Satisfaction with Optimizely Content Marketing Platform