Digital Experience | TrustRadius

Use Cases and Deployment Scope

Oracle Eloqua is the most flexible enterprise marketing automation tool I have used within my current organization and also, many other business units. From managing assets to ranking the inquiries, leveraging built-in features and processes, to the Sales System, Eloqua makes the marketer's life so much easier.

Pros and Cons

Program Canvas
Lead Scoring

Search Functionality on different Objects - Contacts / Custom Objects

Scalability

10

I would say Sales Rep personalization with the Signature Rules is the best example to showcase [the product's overall scalability.]

Return on Investment

[Oracle Eloqua has impacted] All Business Units - Marketing Group replaced the legacy automation tool and switched to Oracle Eloqua.

Alternatives Considered

Marketo and Oracle Siebel Enterprise Marketing Suite

Eloqua is the most robust and flexible for enterprise marketing.

Likelihood to Recommend

Program Canvas is the best feature, whereas I find Eloqua really difficult with respect to usability if I have to query on any object.