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Eloqua is the gold standard hub of B2B marketing!
March 21, 2019

Eloqua is the gold standard hub of B2B marketing!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Eloqua is used across a large business unit of my enterprise-level company. It serves as the primary hub for marketing assets and activities, integrating with the website and as Marketing's primary database integration with Salesforce CRM. We rely on Eloqua to integrate with all our other supporting vendors within marketing technology.
  • The Campaign Canvas is perfect for working with marketing stakeholders to plan and visualize the full scope and steps of a cohesive campaign.
  • The Program Canvas and other data tools allow automation of mundane but important tasks, giving significant power to Eloqua admins.
  • While the reporting module is comprehensive and flexible, it's also daunting to mainstream users who aren't comfortable working within the confines of a data warehouse environment.
Eloqua maintains the speed and performance of its software despite the size of the contact database, the number of campaigns running on the platform, and the number of assets being created and managed. As marketing makes more and better use of Eloqua, it continues to perform.
  • Having transparent access to the broad amount of customer data in Eloqua has greatly benefited the company's engagement with prospects and customers.
Eloqua far exceeds the simplistic and constrained abilities of Pardot.
If you expect to run sophisticated campaigns, you need to have Eloqua. Other competing products fall short in one or more critical areas.

Oracle Marketing Feature Ratings

8.9
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
6
Mobile optimization
7
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
9.0
Calendaring
8
Event/webinar marketing
10
7.5
Social sharing and campaigns
7
Social profile integration
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10