Responsys: Simplifying Marketing Complexities
March 04, 2020

Responsys: Simplifying Marketing Complexities

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Responsys

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Responsys is used across all brands to deploy and manage email and SMS campaigns. It houses messages ranging from acquisition to portfolio management. Additionally, it also houses many of the operational messages we send week to week.

Responsys solves many of the issues around segmentation and customized touch points. It has easily accessible data and the tools to use this data to create unique sends to distinct groups.
  • Segmentation.
  • Program creation.
  • Dynamic email creation.
  • Clarity of associations within emails (data tables, programs, content, etc.).
  • Launch timing flexibility.
  • Automatic data upload timing flexibility.
Responsys is well-suited for a company with layers of complex data that can be distilled into individual email campaigns or programs. It also may be overkill for a company that does not have a deep data architecture set up. There are many features that, in that case, would likely go unused.