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Pardot: Best Choice for SMB and Enterprise Marketing Automation
Updated December 04, 2014

Pardot: Best Choice for SMB and Enterprise Marketing Automation

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • custom accounts

Overall Satisfaction with Pardot Marketing Automation

  • Support, service and on-boarding are key differentiators. They are the best in the industry.
  • Pardot's technological efficiency allows it to out perform competitors in compiling reports and running progressive profiling etc.
  • UI design is incredibly intuitive compared to competitors.
  • Deeper integration with Salesforce.com opportunities, something on the horizon for 2014.
  • A better analytics solution than GoodData for custom reporting, although this request only applies to 5% of advanced users.
  • Mobile App
  • 3,000% increase in campaign responses in Salesforce.com
  • Sender score >97 despite the sad state of our legacy database = email accounts for a majority of our traceable campaign responses, i.e. campaigns eligible for ROI "credit" when deals close.
  • Q3 lead flow to sales reduced by 30% while SQLs were up 15%, thanks to nurturing and better list integrity.
I've used other industry-leading marketing automation systems and none of them can touch Pardot on the following:
1. Ease of Use
2. Service and Support
3. Processing Efficiency and UI Design
Best scenario would be when one needs to enable a large team of new or inexperienced marketers. Pardot allows an administrator or strategist to build out a behavioral marketing solution in an integrated cloud ecosystem without risks implied by empowering hundreds of users. Also, Pardot support is unequaled in the marketing automation system space, so deployment will include comprehensive training and initial campaigns.