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Review: "Pardot - Solid choice for MA beginners; limited benefits w/in SFDC environment"
https://www.trustradius.com/marketing-automationPardotUnspecified7.4502101
Peter Martin profile photo
November 01, 2013

Review: "Pardot - Solid choice for MA beginners; limited benefits w/in SFDC environment"

Score 7 out of 101
Vetted Review
Verified User
Review Source

Software Version
Enterprise

Overall Satisfaction

  • Fairly simple & intuitive UI (other systems I've managed require solid experience before comfortable navigating/utilizing).
  • Enough features for organizations starting out w/ marketing automation.
  • Strong customer knowledge bank & community portal.
  • Their integration & marketing insights w/in SFDC is incredibly weak (data presents little value/opportunity for sales teams to leverage).
  • Email preference center was almost non-existent, and segmentation/list management was somewhat limited.
  • Their initial partnership & integration w/ GoodData was poorly executed & limited (in terms of what GoodData can ultimately provide).
  • Significant bump in marketing team efficiency.
  • Huge lift in inbound prospect capture & response.
  • Huge lift in lead quality (and related trust in sales of marketing effectiveness).
In a new role w/ incumbent Marketo; Marketo's functionality & integration w/ SFDC are far superior (esp. their 'Sales Insights' data & UI)
If starting out in marketing automation, Pardot is a solid choice (will be interesting to see how SFDC/ExactTarget handle the integration efforts).