Pardot - Solid choice for MA beginners; limited benefits w/in SFDC environment | TrustRadius

Overall Satisfaction

Pros and Cons

Pros

Fairly simple & intuitive UI (other systems I've managed require solid experience before comfortable navigating/utilizing).
Enough features for organizations starting out w/ marketing automation.
Strong customer knowledge bank & community portal.

Cons

Their integration & marketing insights w/in SFDC is incredibly weak (data presents little value/opportunity for sales teams to leverage).
Email preference center was almost non-existent, and segmentation/list management was somewhat limited.
Their initial partnership & integration w/ GoodData was poorly executed & limited (in terms of what GoodData can ultimately provide).

Return on Investment

Significant bump in marketing team efficiency.
Huge lift in inbound prospect capture & response.
Huge lift in lead quality (and related trust in sales of marketing effectiveness).

Likelihood to Renew

3

In a new role w/ incumbent Marketo; Marketo's functionality & integration w/ SFDC are far superior (esp. their 'Sales Insights' data & UI)

Likelihood to Recommend

If starting out in marketing automation, Pardot is a solid choice (will be interesting to see how SFDC/ExactTarget handle the integration efforts).

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