Item: PFL Direct Mail Platform
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use it to publicize a large health science research study for which we represent the state of PA. Working with PFL Direct Mail Platform allows us to target our mailing to specific groups or neighborhoods where we'll have enrollment locations. Working with PFL Direct Mail Platform also allows us to use many, varied formats in direct mail marketing throughout the state.

Pros and Cons

Printing
Responsiveness
Targeting

Mailing from local depot
Cost of lists

Systems Integrated With

We integrated a customized tableau report using PFL Direct Mail Platform's data

Key Insights

Do you think PFL Direct Mail Platform delivers good value for the price?

Yes

Are you happy with PFL Direct Mail Platform's feature set?

Yes

Did PFL Direct Mail Platform live up to sales and marketing promises?

Yes

Did implementation of PFL Direct Mail Platform go as expected?

Yes

Would you buy PFL Direct Mail Platform again?

Yes

Other Software Used

Hootsuite

Likelihood to Recommend

It would be appropriate in many large scale campaigns. We were shipping a million pieces a month and that volume seemed very manageable for the team. They also excel and managing many different formats and types of content.

Targeted mail made easier

Overall Satisfaction with PFL Direct Mail Platform