Powerful Marketing & Sales Intelligence Tool to Drive Collaboration & Alignment
September 25, 2017
Powerful Marketing & Sales Intelligence Tool to Drive Collaboration & Alignment
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with RainKing
RainKing is being used as a sales and marketing intelligence tool for our marketing and SDR team. The robust technology segmentation and global database for contacts, companies, and customized scoops have allowed our team to significantly reduce the amount of time spent researching. The tool allows us to quickly understand the market size and audience for strategic campaign development and execution.
- Robust technology stacks and company information that is consistently updated and reviewed by RainKing in house researchers
- High level of accuracy for detailed contact information in comparison to "Lists" or crowd sourced alternatives
- Extremely prompt follow up from support team
- Positive return in productivity and efficiency of sales teams by reducing time spent researching net new leads generated from marketing
- Ease of use and size of database allow us to quickly create reliable and robust marketing lists
DiscoverOrg recently acquired RainKing. We use both products alongside each other for different departments. RainKing has a robust IT and sizeable C-Level finance dataset while DiscoverOrg had a better finance dataset. Due to the complementary nature of these two offerings combined into one marketing and sales intelligence tool, we expect to see a more powerful tool with a strong roadmap.