Item: Referral Factory
Rating: 9
Author: Byron Rode

Use Cases and Deployment Scope

I use Referral Factory for many of my clients' referral programs. The platform itself is great, no/low-code, so my clients have the ability to make changes to their copy, their content and other marketing touch points, while I can focus on building the implementation into their systems.

Their integrations work well and are powerful enough that you really don't need any code at all, but in some of the cases of my clients, I have needed to use their APIs and webhooks, and for me, that is a great combination of tooling. We can build the custom integrations, but leverage the easy-to-use landing page builder, and email tools.

Pros and Cons

Landing Pages for Referral Programs
Rewards
API / Webhook Integration
Email Communication Tools (Transactional/Marketing)

Complex UI at times (but it improves frequently)
Multiple Integrations per Account

Return on Investment

Can get a Referral Campaign up in a few dedicated hours
Great support, meaning we don't have any delays (within their available times) to have any questions answered, or their team helping to give a campaign review.
No surprises or hidden costs.

Key Insights

Do you think Referral Factory delivers good value for the price?

Yes

Are you happy with Referral Factory's feature set?

Yes

Did Referral Factory live up to sales and marketing promises?

Yes

Did implementation of Referral Factory go as expected?

Yes

Would you buy Referral Factory again?

Yes

Likelihood to Recommend

It's a full suite platform. If you need easy to use software, that can get you from zero to one, in terms of building your campaign, with a strong support team and staff that are really knowledgeable about referral marketing, the industry and trends, and don't need very custom landing pages (without building yourself through their API) then Referral Factory should be your go to.

Would recommend to a friend

Overall Satisfaction with Referral Factory