Item: Constant Contact Lead Gen & CRM
Rating: 10
Author: Chris Aldrich

Use Cases and Deployment Scope

We use SharpSpring for our company's lead generation efforts and CRM. Our CRM is now organized in a way that matches how we work and we are getting new leads in a systematic way and then categorizing them and evaluating them for level of interest. The landing pages are SSL secure so we feel confident using them for lead magnets to gather new prospects.

Pros and Cons

Excellent training and support plus a ton of specific tutorials and videos we can access at any time.
Simple process to create (and save for reuse) landing pages.
The CRM is simple but very flexible - we can tag clients and prospects in just about any way we need.

Would like to see more live webinars showing case studies of companies and how they use the platform effectively.
More email templates.
More pre-made landing page templates.

Return on Investment

It has allowed us to go after and close businesses that we would not have found because previously we were only doing lead gen the "cold-calling" way.

Alternatives Considered

HubSpot

Not as robust as HubSpot, but not as daunting either. SharpSpring does everything we wanted from HubSpot at a fraction of the price.

Other Software Used

Zapier, Microsoft 365 Business

Likelihood to Recommend

Well suited: SMBs that have a good base of authentic contacts and are looking to add, organize and prospect for more.

Less well suited: small businesses with very low marketing budget or no desire to put the resources against building this tool properly. It takes either effort or a budget or both to get the most out of marketing automation. New companies may not be ready for this yet.

Leaner and More Nimble than its Competitors

Overall Satisfaction with SharpSpring