Item: SocialFlow by Piano
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

1. Custom Approach
Social solutions aren’t ‘One Size Fits All's so we can customize them to fit the client's needs
Custom solutions model to solve distinct business problems
Social research is augmented by findings from secondary research to ascertain we identify the sources and conversations that matter.
2. Business Acumen
Technology with a human touch for optimum output
Tools agnostic both in terms of data collection and processing
Frameworks that integrate technology, data, and human intelligence·Quantitative (tools) and Qualitative (human) analytical methodologies integrated to derive insights

Pros and Cons

Multi-Disciplinary Team
Global Reach
Data extraction

Data Refinement
AI + Human Acumen
Data Consolidation

Return on Investment

Meta Data Qualification
Content drill down and analysis
Data screening and tagging

Alternatives Considered

SocialFlow stacks up against others by :
1. Event registrations, participation and promotions, companies highlighting their sessions, speakers, and delegations of different countries drove the event-specific volumes
2. Using Twitter as the primary platform and mainly constituted mentions around registrations, participations, promotions of sessions/panels, and opinions on the same
3. Discussions around the event’s annual themes, the new ‘Davos Manifesto’ and posts expressing delight for being invited, participation confirmations, and comments on different sessions/panel promotions drove the positive coverage
4. During-Event and Post-Event periods saw companies shift their focus to highlight sessions and panel discussions aligned more toward business-driven themes

Key Insights

Do you think SocialFlow by Piano delivers good value for the price?

Yes

Are you happy with SocialFlow by Piano's feature set?

Yes

Did SocialFlow by Piano live up to sales and marketing promises?

Yes

Did implementation of SocialFlow by Piano go as expected?

Yes

Would you buy SocialFlow by Piano again?

Yes

Usability

I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association. What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns

Support Rating

I give this rating as overall support for
Social footprint analysis to identify and benchmark the competitor's social presence.
Extraction of retrospective data from identified social channels.
Complex query building with defined subsets of keywords to gauge social buzz.
Analysis of historic datasets with a detailed classification that offered insights into the marketing efforts and messaging patterns.

Likelihood to Recommend

SocialFlow is well suited for Platform & keyword research :
1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags
Social mediaplatforms
Professional review forums
Industry-focused discussion sites
E-commerce websites
Content streaming platforms data extraction
2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)

SocialFlow Review

Overall Satisfaction with SocialFlow