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Great for quantifying content performance from unowned channels
May 01, 2019

Great for quantifying content performance from unowned channels

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Unmetric

We use Unmetric to review social content. It helps us understand how peers, partners, and competitors are using social media and allows us to evaluate the effectiveness of different creative and content approaches. It also helps us identify white space when developing social strategies. The platform is set up well for this exact work, and you can use both their built-in dashboards or data downloads to do your work, which means both novice users and seasoned analysts can use the platform with minimal training.
  • Calculates average engagement rates for custom time-periods and displays this on a dashboard.
  • Can access content from most platforms.
  • Good balance of easy-to-use and access to raw data for custom work.
  • Has all of the standard metrics for social media analysis.
  • The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
  • They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
  • Sometimes the platform just stops working.
  • Support sits in India so there's no way to get answers fast if you have a question or issue.
  • I haven't traced our use of this platform back to ROI specifically, but the data it provides is key to our strategic client work and clients are pleased with the level of detail and rigor we are able to provide.
I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.
Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway.