Overall Satisfaction
We use VC as a survey tool for special requests that generally come from other departments, but we are the only department in our organization that uses it. We are generally looking for consumer opinions or behaviors around either specific artists or music, or potential marketing opportunities across types of consumers/music fans. Male vs. female breakdowns and age are always important, but we also filter our data to look at a variety of product buyers, genre groups etc... It helps our organization plan successful product releases, and get specific feedback after recent product releases.
- The ability to cross-tab and filter in dynamic report is pretty flawless.
- Additionally, the various export formats in the report module are each useful in their own way.
- Their client relations is really nice, they are always quick to respond to issues or additional help needed.
- They do a great job on their end of finding panelists when we need additional people for a survey.
- The functionality when creating a new questionnaire is rather clunky, particularly when there are a few conditional factors in the logical flow; being able to see those factors and how they apply with some sort of other logical layout would really help when creating a longer survey.
- There are quite a few steps that aren't intuitive when launching a survey, for instance all the various dates (launch date, reserve date, survey date, etc etc etc). If there were a description field if you hovered above labeled areas of sections that explained what this field was for that would really help
- It doesn't help either that the entire site is grey; it's a cold environment to be in for a long time, and the simple design makes it seem more clunky than it probably really is.
- We've developed a stronger understanding of what our consumers like and don't like about new/unique marketing plans.
- We have been able to plan better targeted releases with survey insights.
- Across a variety of surveys we have begun to see trends where there typically was not thought to be a common denominator.
- toluna
Toluna has a much better layout and is more aesthetically pleasing, and creating a survey is somewhat more enjoyable and slightly easier, though the creation part for them could also use some work. VC does have them beat when it comes to analyzing and cross-tabbing results, which I would say is more important.
Usability
Pros | Cons |
---|---|
None | Do not like to use Unnecessarily complex Difficult to use Slow to learn Cumbersome Lots to learn |
- exporting data
- filtering data before exporting
- nothing else....
- launching survey
- viewing the logical flow of a survey
- adding questions from other surveys
- setting up conditional factors