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Engaging Metrics and Users
May 21, 2014

Engaging Metrics and Users

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Webtrends Analytics

It's been used more at the departmental level. It was planned for high level use which then was left in limbo since resources weren't available (turn over).
  • Flexibility and scalable. One aspect is the capability of hosting in house. For companies that do want to keep therr data they have the option to as they say keep it on premises.
  • Webtrends developed rapidly on data visualization which for companies that do want to quickly set that up they can have a clean visualization of all of your most important data and trends through dashboards, scorecards and an intuitive UI.
  • Like any Web analytics software the customer support has to help the power users. I still would like to say one day that customer support has solved all my problems which indirectly solves the main stakeholders problems. This obviously translates to the success of the usage and extending the annual contracts within this company.
  • Better lead conversion
  • Better customer service (retention)
Omniture and Google Analytics - the client chose Webtrends over due to data privacy.

In order to compete with other vendors, Webtrends on the analytics side of things still has some improvements to make. If consultants are needed to solve the tracking and to answer business requirements many users will stop using it. Many other vendors are paying attention to this now.
What type of business requirements and questions are you trying to answer, typically if it is too dynamic and requires too many relationships I'd cautiously review KPI implementation to see potential bottle necks.