Great cost-effective social media tool
March 19, 2020

Great cost-effective social media tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

I've been really impressed with Zoho Social. When looking for a Social tool I trialed a wide range of different tools and found Zoho gave all the functionality and usability of more well known tools but at a fraction of the cost. We are now looking at using Zoho across a much wider range of our marketing stack.
  • Usability.
  • Cost.
  • Posting on multiple networks at one time doesn't allow tailoring of posts for each.
  • No support for newer networks such as Snapchat.
  • No instagram stories.
3 - Marketing & Content
  • Significant time saver!
For almost everything, Zoho works very well. My main issue is that when posting one post on multiple channels there is no way to tailor text or images for each network.

Zoho Social Feature Ratings

Sentiment analysis
6
Broad channel coverage
6
Content planning and scheduling
8
Audience targeting
7
Content optimization
7
Automated routing and prioritization
Not Rated
Customer interaction histories
9
Lead generation
Not Rated
Content marketing
7
Twitter
9
Facebook
9
LinkedIn
9
Google+
Not Rated
Instagram
6
Campaign success analytics
Not Rated
Competitor analysis
1
Role-based user permissions & privileges
8
Mobile access
9