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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    360 Campaigner

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…

    $90

    upto 10000 emails

    CleverTap

    Score7.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    CleverTap is a cloud-based Mobile Marketing and customer engagement platform designed for consumer-facing enterprise brands. The platform unifies real-time customer data, behavioral analytics, and artificial intelligence (AI) predictive models to help marketing teams build personalized, multi-channel engagement strategies across mobile applications, web, email, SMS, and messaging channels. CleverTap acquired mobile marketing and personalization platform Leanplum in May 2022, subsequently…N/A
    Pricing
    360 CampaignerCleverTap
    Editions & Modules
    Starter
    $90
    upto 10000 emails
    Genius
    $249
    up to 10000 emails, 30000 Nurture emails
    Explorer
    $1,499
    up to 10000 emails & Contacts
    Champion
    $1,699
    up to 10000 emails & Contacts, 30000 Nurture emails
    No answers on this topic
    Offerings
    Pricing Offerings
    360 CampaignerCleverTap
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.—
    More Pricing Information
    Community Pulse
    360 CampaignerCleverTap
    Considered Both Products
    360 Campaigner
    No answer on this topic
    CleverTap
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    71%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    60%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    50%
    Implementation went as expected
    3 Answers
    Features
    360 CampaignerCleverTap
    Email & Online Marketing
    Comparison of Email & Online Marketing features of 360 Campaigner and CleverTap
    Feature
    360 Campaigner
    9.6
    1 Ratings
    21% above category average
    CleverTap
    -
    Ratings
    WYSIWYG email editor10.01 Ratings00 Ratings
    Dynamic content9.01 Ratings00 Ratings
    Ability to test dynamic content10.01 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing9.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Email deliverability reporting9.01 Ratings00 Ratings
    List management9.01 Ratings00 Ratings
    Triggered drip sequences10.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of 360 Campaigner and CleverTap
    Feature
    360 Campaigner
    9.8
    1 Ratings
    21% above category average
    CleverTap
    -
    Ratings
    Lead nurturing automation10.01 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management10.01 Ratings00 Ratings
    Automated sales alerts and tasks9.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of 360 Campaigner and CleverTap
    Feature
    360 Campaigner
    9.5
    1 Ratings
    23% above category average
    CleverTap
    -
    Ratings
    Calendaring9.01 Ratings00 Ratings
    Event/webinar marketing10.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of 360 Campaigner and CleverTap
    Feature
    360 Campaigner
    10.0
    1 Ratings
    29% above category average
    CleverTap
    -
    Ratings
    Social sharing and campaigns10.01 Ratings00 Ratings
    Social profile integration10.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of 360 Campaigner and CleverTap
    Feature
    360 Campaigner
    9.3
    1 Ratings
    22% above category average
    CleverTap
    -
    Ratings
    Dashboards9.01 Ratings00 Ratings
    Standard reports10.01 Ratings00 Ratings
    Custom reports9.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of 360 Campaigner and CleverTap
    Feature
    360 Campaigner
    9.3
    1 Ratings
    20% above category average
    CleverTap
    -
    Ratings
    API9.01 Ratings00 Ratings
    Role-based workflow & approvals9.01 Ratings00 Ratings
    Customizability10.01 Ratings00 Ratings
    Integration with Salesforce.com9.01 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.01 Ratings00 Ratings
    Integration with SugarCRM10.01 Ratings00 Ratings
    Best Alternatives
    360 CampaignerCleverTap
    Small Businesses
    Vbout
    Score9.9 out of 10
    EZ Texting
    Score9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Attentive
    Score8.5 out of 10
    Enterprises
    Iterable
    Score8.1 out of 10
    Airship
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    360 CampaignerCleverTap
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.7
    (14 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    360 CampaignerCleverTap
    Likelihood to Recommend
    360 Campaigner
    360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
    Incentivized
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    CleverTap
    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Incentivized
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    Pros
    360 Campaigner
    • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
    • 360 Campaigner supports email marketing and delivery tracking.
    • Mobile optimization is another marketing solution.
    Incentivized
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    CleverTap
    • Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.
    • Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.
    • Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.
    Incentivized
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    Cons
    360 Campaigner
    • No mobile application for 360 Campaigner.
    • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
    • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
    Incentivized
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    CleverTap
    • Occasionally the UI can take a while to load after login, I need to refresh every now and then. It might be due to the amount of information - not sure.
    • The search area of the User screen can be a bit confusing, it took some getting used to at first. The area that I wanted to click (Look up User...) is grayed out, maybe two different buttons on this screen would be more clear rather than a toggle.
    Incentivized
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    Support Rating
    360 Campaigner
    No answers on this topic
    CleverTap
    For their expertise and timely resolution to our issues.
    Incentivized
    Read full review
    Alternatives Considered
    360 Campaigner
    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Incentivized
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    CleverTap
    Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
    Incentivized
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    Return on Investment
    360 Campaigner
    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Incentivized
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    CleverTap
    • We are able to message our customers and let them know of an upcoming event in one of our applications and the data has shown that improves our numbers quite a bit more than just hoping the user will find the specific event that has been released.
    • The ability to taylor messaging to high end purchasers of "In App" content raises the amount of purchases by a user group that has proven in the past they will consistently purchase in game content when notified of it going on sale.
    • Internal Testing of Leanplum is a important part of using Leanplum as we had a situation where our application went out with Leanplum recently added to the software and something was causing the application to crash as soon as it was opened. Effectively stopping anyone from using our application. Leanplum was immediately turned off on this application after it was apparent it was affecting all users.
    Incentivized
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    ScreenShots

    360 Campaigner Screenshots

    Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

    CleverTap Screenshots

    Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports