80 Ratings
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Score 8.5 out of 100
84 Ratings
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Score 7.9 out of 100

Feature Set Ratings

    Testing and Experimentation

    8.4

    AB Tasty

    84%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 13/13 features

    a/b experiment testing

    9.1
    91%
    20 Ratings
    N/A
    0 Ratings

    Split URL testing

    9.8
    98%
    13 Ratings
    N/A
    0 Ratings

    Multivariate testing

    8.6
    86%
    17 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    8.5
    85%
    15 Ratings
    N/A
    0 Ratings

    Mobile app testing

    7.9
    79%
    4 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    7.6
    76%
    16 Ratings
    N/A
    0 Ratings

    Advanced code editor

    8.6
    86%
    6 Ratings
    N/A
    0 Ratings

    Page surveys

    5.1
    51%
    3 Ratings
    N/A
    0 Ratings

    Preview mode

    9.1
    91%
    7 Ratings
    N/A
    0 Ratings

    Test duration calculator

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment scheduler

    8.9
    89%
    4 Ratings
    N/A
    0 Ratings

    Client-side tests

    8.9
    89%
    7 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.2
    82%
    2 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    7.3

    AB Tasty

    73%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 4/4 features

    Standard visitor segmentation

    8.2
    82%
    18 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    6.6
    66%
    16 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    6.3
    63%
    19 Ratings
    N/A
    0 Ratings

    Website personalization

    8.2
    82%
    17 Ratings
    N/A
    0 Ratings

    Results and Analysis

    7.5

    AB Tasty

    75%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 8/8 features

    Heatmap tool

    7.3
    73%
    8 Ratings
    N/A
    0 Ratings

    Click analytics

    7.7
    77%
    16 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Conversion tracking

    9.1
    91%
    19 Ratings
    N/A
    0 Ratings

    Goal tracking

    8.6
    86%
    19 Ratings
    N/A
    0 Ratings

    Test reporting

    5.9
    59%
    20 Ratings
    N/A
    0 Ratings

    Results segmentation

    6.2
    62%
    18 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    7.1
    71%
    7 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • AB Tasty is rated higher in 1 area: Likelihood to Recommend
    • Salesforce Marketing Cloud Interaction Studio is rated higher in 2 areas: Likelihood to Renew, Support Rating

    Likelihood to Recommend

    9.0

    AB Tasty

    90%
    51 Ratings
    8.0

    Salesforce Marketing Cloud Interaction Studio

    80%
    41 Ratings

    Likelihood to Renew

    7.7

    AB Tasty

    77%
    8 Ratings
    9.5

    Salesforce Marketing Cloud Interaction Studio

    95%
    4 Ratings

    Usability

    AB Tasty

    N/A
    0 Ratings
    9.0

    Salesforce Marketing Cloud Interaction Studio

    90%
    8 Ratings

    Availability

    AB Tasty

    N/A
    0 Ratings
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    4 Ratings

    Performance

    AB Tasty

    N/A
    0 Ratings
    9.9

    Salesforce Marketing Cloud Interaction Studio

    99%
    4 Ratings

    Support Rating

    7.3

    AB Tasty

    73%
    3 Ratings
    7.6

    Salesforce Marketing Cloud Interaction Studio

    76%
    14 Ratings

    In-Person Training

    AB Tasty

    N/A
    0 Ratings
    5.0

    Salesforce Marketing Cloud Interaction Studio

    50%
    1 Rating

    Implementation Rating

    AB Tasty

    N/A
    0 Ratings
    9.6

    Salesforce Marketing Cloud Interaction Studio

    96%
    6 Ratings

    Ease of integration

    AB Tasty

    N/A
    0 Ratings
    7.0

    Salesforce Marketing Cloud Interaction Studio

    70%
    1 Rating

    Product Scalability

    AB Tasty

    N/A
    0 Ratings
    9.8

    Salesforce Marketing Cloud Interaction Studio

    98%
    2 Ratings

    Vendor post-sale

    AB Tasty

    N/A
    0 Ratings
    8.0

    Salesforce Marketing Cloud Interaction Studio

    80%
    1 Rating

    Vendor pre-sale

    AB Tasty

    N/A
    0 Ratings
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    1 Rating

    Likelihood to Recommend

    AB Tasty

    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Read full review

    Salesforce

    Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
    Read full review

    Pros

    AB Tasty

    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Read full review

    Salesforce

    • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
    • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
    • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
    • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
    • Test use cases in the browser prior to going live.
    • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
    • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
    • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
    Read full review

    Cons

    AB Tasty

    • Sometimes the platform is a little glitchy and requires a refresh.
    • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
    • Email notification for when an experiment reaches a certain confidence level.
    Read full review

    Salesforce

    • Some of the reporting functionality could use some work, but they are making vast improvements.
    • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
    • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
    Read full review

    Pricing Details

    AB Tasty

    Starting Price

    Editions & Modules

    AB Tasty editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Salesforce Marketing Cloud Interaction Studio

      Starting Price

      $199 per month

      Editions & Modules

      Salesforce Marketing Cloud Interaction Studio editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        AB Tasty

        AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
        Read full review

        Salesforce

        When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
        Read full review

        Usability

        AB Tasty

        No answers on this topic

        Salesforce

        There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
        Read full review

        Reliability and Availability

        AB Tasty

        No answers on this topic

        Salesforce

        We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
        Read full review

        Performance

        AB Tasty

        No answers on this topic

        Salesforce

        Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
        Read full review

        Support Rating

        AB Tasty

        Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
        Read full review

        Salesforce

        It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
        Read full review

        In-Person Training

        AB Tasty

        No answers on this topic

        Salesforce

        Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
        Read full review

        Implementation Rating

        AB Tasty

        No answers on this topic

        Salesforce

        From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
        Read full review

        Alternatives Considered

        AB Tasty

        We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
        Read full review

        Salesforce

        Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
        Read full review

        Scalability

        AB Tasty

        No answers on this topic

        Salesforce

        We are using it for millions of visitors every months
        Read full review

        Return on Investment

        AB Tasty

        • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
        • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
        • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
        • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
        Read full review

        Salesforce

        • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
        • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
        • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
        • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
        Read full review

        Screenshots

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