ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$180
per year (single user)
Autoklose
Score 9.0 out of 10
Small Businesses (1-50 employees)
Autoklose, a VanillaSoft brand, is an SEP solution, presenting a combined package of sales email automation and tracking, contact and email campaign management with sequence templates and optimization.
$59.99
per month per user
ConvertKit
Score 8.6 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Pricing
ActiveCampaign
Autoklose
ConvertKit
Editions & Modules
Starter
$15
per month (billed annually)
Pro
$49
per month (billed annually)
Plus
$79
per month (billed annually)
Enterprise
$149
per month (billed annually)
Auto Kloser
$59.99
per month per user
Advanced Kloser
$69.99
per month per user
Accelerated Kloser
$99.99
per month per user
Creator
$29.00
per month
Creator Pro
$59.00
per month
Offerings
Pricing Offerings
ActiveCampaign
Autoklose
ConvertKit
Free Trial
Yes
Yes
No
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
Yes
No
No
Entry-level Setup Fee
Optional
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
ActiveCampaign
Autoklose
ConvertKit
Considered Multiple Products
ActiveCampaign
Verified User
Executive
Chose ActiveCampaign
I like ActiveCampaign because compared to ConvertKit, I think it has a lot more capability and there’s a lot more room to grow with customization in automation. I am on the first tier, so I have limited access to some of the more advanced features, but I like that even on the …
ActiveCampaign is so much more easy to use, so much simpler. I had such a hard time with Mailchimp (not as much with ConvertKit) that is was a night mare for me and my team as we we beginning at that time. If we'd started straight on ActiveCampaign it would have been a lot less …
AWeber is way too limiting. ConvertKit wasn't as intuitive and also very limiting. Mailchimp was ultra basic. ActiveCampaign was easy to figure out, enough to keep simple but have the ability to add more complexity. I'd say anyone should use ActiveCampaign. From what I've seen, …
ActiveCampaign specializes in email and that's what they do best. I've tried "all in one" platforms like Keap and Ontraport, which couldn't keep up with the details of email. Other competitors like ConvertKit and Mailchimp just didn't have the firepower necessary to do all the …
ActiveCampaign has a huge advantage over the other platforms in that there is enough power under the hood to offer the same automation as the other platforms but without creating a headache in the process of organizing it all. Mailchimp at its heart is still a freemium tool …
ActiveCampaign is SO much better. We started with Mailchimp and hit its limitations so quickly. We then moved to ConvertKit and while it was significantly better, it didn’t have the ability to really customize a contact’s journey. Finally, we moved to ActiveCampaign and …
I've used Mailchimp and ConvertKit in the past. Mailchimp had far fewer capabilities, and ConvertKit was comparable. In the end, ActiveCampaign interfaces better with the products I am using.
We needed something with more customability and that could handle the systems that we wanted to create. Mailchimp was too clunky for what we needed and ConvertKit was too basic (while oddly being complicated at times). ActiveCampaign was recommended by a colleague and we …
Salesforce is a beast! The learning involved to use the system is prohibitive. MailerLite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses …
Verified User
Consultant
Chose ActiveCampaign
I used to use ConvertKit but liked the customization ability of ActiveCampaign better. Also, ConvertKit limits on the size of your email list were smaller than ActiveCampaign and it was the best fit for me.
I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people …
ActiveCampaign was more affordable and had more features than I needed. In particular, the automation, sequences, and integrations plus the ability for custom webhooks. While I like the other platforms too for various reasons, the automation and webhooks features, integrations, …
Online Courses Consultant | Digital Marketer | Content Creator
Chose ActiveCampaign
In comparison to all the other systems (except Keap), ActiveCampaign goes above and beyond for email marketing, marketing automation, and CRM functionality. It's the closest you can get to an all-in-one system.
And while Infusionsoft is also robust, it's not very intuitive. …
ActiveCampaign is the most intuitive out of all of the ones I've used. Their visual automation builder is great. I felt like every other option that I had previously played with just felt more confusing. I tested out many other tools while also using ActiveCampaign and I just …
ActiveCampaign is the best of the best among other CRM and emails autoresponders because of its features like the visual workflow, triggers, opt-in page, landing page, customer service, user interface. It's very user-friendly. You can literally use it for the first time and the …
Active Campaign is great compared to the platforms that I have used. Mailchimp is also fairly easy to use but isn't as pretty in the email content; however it does have better reporting. Convert kit has a higher deliverable rate due to it being mainly a text email service …
While other products may have features that ActiveCampaign only releases to higher-tier customers (landing pages for example), the benefits of ActiveCampaign far outweigh this. ActiveCampaign is great to use, easy to use, has a lot of power under the hood, and is quite …
Overall, we selected ActiveCampaign based on the features offered, the ease of use (and therefore the ease of training others to use), and the overall value for the price. The competitors I have used or evaluated in the past may occasionally be better than ActiveCampaign in one …
I always recommend ActiveCampaign to clients primarily because we can import funnels into their accounts which saves us a tremendous amount of time. I also feel that ActiveCampaign's automation is a step above other platforms. They are easier for me to visualize what's …
Pardot is in my opinion overpriced and because it relies on Salesforce as a CRM limiting as a choice. HubSpot CRM is great even in the free version, but once you need to add email automation in the mix the cost become a big factor.
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
If someone only runs a campaign using email and telephone communication, Autoklose is perfect, and I highly recommend it. If someone uses a more diverse set of tools and wants a more complex type of sequence, Autoklose does not allow their users to program communication tools that some other tools and software allow.
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
Super easy to use email creation that is aesthetically pleasing and user friendly
Easy email sequences and user classification from a large range of opt in trigger options
It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
AutoKlose uses your own email, (e.g. Microsoft Outlook), so it runs the risk of exceeding the Microsoft Message Rate Limit, which can be problematic for your Outlook account.
Additional throttling limits for the SMTP Authentication protocol are:
30 messages per minute
Recipient rate limit of 10,000 recipients per day.
Exceeding these limits will cause the following issues:
Exceeding the per minute limit causes email delivery delays, any excess in message submission will be throttled and successively carried over to the following minutes.
Exceeding the per day limit causes the following error message:
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Whether it's setting up integrations, creating email campaigns, managing conversations with prospects, Autoklose is a well-designed tool that provides clarity along the way for users to find their bearings, and understand what to do. The help documentation is excellent, the support is great, but the tool is built in a way that simply makes sense when you're using it.
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Our Autoklose rep is amazing! Jelena has always gotten back to us within 24 hours, despite living on a different continent. She is completely proficient with the tool and is usually able to answer our questions with a brief email or short virtual meeting.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
I think that I have already said it, Autoklose has much better support and is really quick to set up and use compared with any of the other systems that I have used over the years.
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
I feel the increased prospect engagement and business opportunities created supported the cost. In my industry 1 customer can support positive ROI.
I saw an overall increase in mass emailing effectiveness and we were able to automate majority of our campaigns which increased productivity for marketing & sales.