ActiveCampaign vs. Leadpages vs. Intuit Mailchimp

ActiveCampaign

941 Reviews and Ratings

Leadpages

98 Reviews and Ratings

Intuit Mailchimp

2866 Reviews and Ratings

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Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score 8.5 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$180 per year (single user)
Leadpages	Score 5.7 out of 10	Small Businesses (1-50 employees)	Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…	$49 per month
Intuit Mailchimp	Score 8.3 out of 10	N/A	Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.	$0 per month

Pricing

ActiveCampaign

Leadpages

Intuit Mailchimp

Editions & Modules

Starter: $15
per month (billed annually)
Pro: $49
per month (billed annually)
Plus: $79
per month (billed annually)
Enterprise: $149
per month (billed annually)

Standard: $49
per month
Pro: $99
per month
Advanced: $399
per month
Standard Annual: $444
per year
Pro Annual: $888
per year

Free: $0
Essentials: starts at $13
per month
Standard: starts at $20
per month
Premium: starts at $350
per month

Offerings

Pricing Offerings
ActiveCampaign	Leadpages	Intuit Mailchimp
Free Trial
Yes	Yes	Yes
Free/Freemium Version
No	No	Yes
Premium Consulting/Integration Services
Yes	Yes	Yes

Entry-level Setup Fee

Optional

No setup fee

Additional Details

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Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)

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More Pricing Information

Pricing Details

Community Pulse
	ActiveCampaign	Leadpages	Intuit Mailchimp
Considered Multiple Products	ActiveCampaign Verified User Employee Chose ActiveCampaign Mailchimp and Constant Contact are more user-friendly and have better customer support. Not that ActiveCampaign's support is bad, they just do not seem to have enough people to cover it all. ActiveCampaign is more robust. Incentivized Helpful? Verified User Manager Chose ActiveCampaign We used Mailchimp before, and it was a simple tool but not great if you want more advanced features. ActiveCampaign allowed us to have access to more advanced features and dive into detailed reporting. We also got access to design tools that allowed us to create more dynamic … Incentivized Helpful? Dr. Christine Sauer MD, ND Owner-Founder Chose ActiveCampaign Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I … Incentivized Helpful? CS Charlie Stevenson Founding Partner Chose ActiveCampaign Activecampaign is far more powerful than Mailchimp, with lots of functionality and great engagement tracking. While it is a bit more expensive than Mailchimp, it is perfect for a small or medium business looking to have a professional CMS and CRM without the high costs of … Incentivized Helpful? Joseph Arroyo Owner Chose ActiveCampaign I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not … Incentivized Helpful? SP Sarah Patterson CEO (Chief Executive Officer) Chose ActiveCampaign I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep … Incentivized Helpful? Mike Clayton Owner Chose ActiveCampaign ActiveCampaign is streaks ahead of Mailchimp on capabilities. But its user experience lags. I chose AS because of its sophisticated automation capabilities. I don't think I can think of anything I could want to do with email automation, that AC would not be able to handle. But, … Incentivized Helpful? Juan R. Arroyo Yap Beacon of Clarity Chose ActiveCampaign I selected ActiveCampaign because many in the communities I was interacting with recommended it. It is also the software many of the platforms I interact with users and integrate directly via API. The cost to get started is relatively low for access to automation and tagging … Incentivized Helpful? Paola Bisicchia Holistic Therapist Chose ActiveCampaign I used to use the free version of Mailchimp, but it did not allow me to construct automated email marketing campaigns the way I wanted to do it. So I decided to migrate all my list to ActiveCampaign. The migration process was easy enough. I am happy I did it. Incentivized Helpful? Verified User Director Chose ActiveCampaign The level of sophistication and detail of the automations and segmentation is much higher with ActiveCampaign vs. Mailchimp resulting in much more targeted campaigns. Also, the user experience is so much more intuitive and easier to navigate with ActiveCampaign. Incentivized Helpful? Verified User Consultant Chose ActiveCampaign In my opinion, not easy to use. Very limited in regards with features. I think the forms you integrate in webpages are ugly and not fully customizable. for almost the same price I have more features with ActiveCampaign. I feel more confortable using ActiveCampaign since it is … Incentivized Helpful? BW Brittany Warman CEO Chief Executive Officer Chose ActiveCampaign Mailchimp simply did not have all the features we were looking for, particularly with regard to list segmenting and automation. ActiveCampaign is more expensive, but it's a big step up for us. I think that Mailchimp is excellent for beginners and those who don't need all the … Incentivized Helpful? Verified User Professional Chose ActiveCampaign ActiveCampaign feels like the professional, empowered and much more fully set up version of MailChimp. I was using MailChimp when I first started my business, but was then introduced to AC, and it's a million times better. Helpful? AF Anne Fraulichkeit Menstrual Cycle Coach Chose ActiveCampaign More options, more control, better reports Helpful? Verified User Executive Chose ActiveCampaign Mailchimp is in a different league to the above platforms. Incentivized Helpful? Verified User Consultant Chose ActiveCampaign Salesforce is a beast! The learning involved to use the system is prohibitive. MailerLite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses … Helpful? Justin Danford Director, CX and MKTG Chose ActiveCampaign You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job … Helpful? JH Jens Heuchemer Self employed Chose ActiveCampaign It's simply intuitive! You know what to do and what you can do by just looking at it. So it goes very fast into a natural usage where You don't need to think too long. You can execute faster and build amazing funnels, because the functions are so easy and come with a great … Helpful? Verified User C-Level Executive Chose ActiveCampaign We selected Active Campaign several years ago due to its competitive cost and ability to integrate well with other software that we were using. With recent pricing changes, however, we will likely be shopping for alternatives. Incentivized Helpful? Verified User Representative Chose ActiveCampaign I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people … Incentivized Helpful? Sue Kennedy Founder Chose ActiveCampaign Active Campaign is more robust and offers so much more. Incentivized Helpful? KA Kristine Axelson Founder Chose ActiveCampaign ActiveCampaign allows more integrations, automated emails, and a better user experience. I have also tested FloDesk (which was not listed on the product drop-down) and though the original templates were better by design, it did not allow me to customize as much or create as … Incentivized Helpful? Verified User Director Chose ActiveCampaign this is by far my favourite in terms of automations and managebility Incentivized Helpful? Verified User Program Manager Chose ActiveCampaign ActiveCampaign is good for a small sized company like us with the right pricing unlike some of the others where you need to buy an Annual plan. It also has all the basic features which we needed. It is great for a Marketing team but might not be up to the mark for Sales team … Incentivized Helpful?	Leadpages Ashlie Pappas Holistic Health Practitioner / Personal Trainer / Essential Oil Expert Chose Leadpages Infusionsoft and MailChimp both prohibit the ability to really do a lot in terms of easily customizing the landing page. Divi does allow for almost limitless customization but it is not time efficient and there are too many working parts to make sure are in place to confidently … Incentivized Helpful? Amy Hayes Owner & Founder Chose Leadpages I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's … Incentivized Helpful? Verified User Director Chose Leadpages Leadpages is the market leader so it was easy to go with them. I also started using them in 2016, when there were far fewer products on the market. Since then the landscape has become much more competitive, but I signed a 2 year contract at a time when there seemed to be a … Incentivized Helpful? Tim Bost Owner Chose Leadpages Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial … Incentivized Helpful? Verified User Consultant Chose Leadpages I actually never used a lead page type program before but I heard from many sources that it was the BEST so I trusted that fact and bought the year subscription and never looked back. I think its the best on the market out there right now and I would recommend it to anyone. Incentivized Helpful? Katie Bentley Media Marketing Manager Chose Leadpages Other than Leadpages, I also use Instapage for creating high quality landing pages for my business. While I like them both I tend to lean towards Leadpages because of Leadpages integration settings. I love how customization is so easy and flexible with Instapage but I found … Incentivized Helpful?	Intuit Mailchimp Andie Mace Studio Project Manager Chose Intuit Mailchimp ActiveCampaign does not have as good of a UX in terms of designing emails for people with no coding knowledge. That being said, their field customization and integration with bigger CRM's is pretty good. Constant Contact had a very easy UX for beginners, but little to no … Helpful? Christopher Page, MBA Owner Chose Intuit Mailchimp Mailchimp is a great introductory email marketing system that offers more than just email marketing. If you're looking for more of a well rounded system that you can use for your website, basic ads, and email marketing, Mailchimp is a great platform that offers a little of … Incentivized Helpful? Mike Koolwijk Online marketeer - SEO expert Chose Intuit Mailchimp For my work I test try and research multiple tools, and then we see if the tool is a right fit for a company. So for entry level I would highly suggest Mailchimp, for the functionality pricing and options it's good for smaller companies, websites and shops. If you grow a big … Incentivized Helpful? Mukesh K. Singhmar Co-Founder Chose Intuit Mailchimp We use ActiveCampaign and AWeber as well. I'd say all three are great software. Because we are a marketing agency we have clients who may already be using certain software and in those cases, we work with what they have set up already. Otherwise, we'd look at it on a … Incentivized Helpful? Verified User Manager Chose Intuit Mailchimp Mailchimp is easier to use but ActiveCampaign has CRM features and automation features that far outstrip Mailchimp, but it's another level of difficulty to learn compared to how easy Mailchimp is. Mailchimp holds it on against it though because of how easy it is to set up and … Incentivized Helpful? Jason Vance Owner Chose Intuit Mailchimp I would still recommend Mailchimp to most people starting out. It's easy to use and set up and doesn't require a lot of extra support to get started. Other than ActiveCampaign or Keap, which are for larger lists and more complicated, Mailchimp is a good choice. If you … Incentivized Helpful? Mitchell Terpstra Copywriter + Marketing Strategist Chose Intuit Mailchimp ActiveCampaign provides more robust automation and email sequencing features than Mailchimp. Incentivized Helpful? Verified User Manager Chose Intuit Mailchimp ActiveCampaign is easier and more powerful than Mailchimp, but also way more expensive. There's a certain point in business where you might need something like ActiveCampaign, but some businesses could make it perfectly by using Mailchimp only. Overall, Mailchimp is slightly … Incentivized Helpful? Andy Ryan Launch Engineer Chose Intuit Mailchimp I would say that Mailchimp is good for beginner businesses trying to get started with their email marketing campaigns and customer list. But I would say it's temporary until they find a better solution that will fit their needs. I would do research into more robust and reliable … Incentivized Helpful? DT Dustin Taylor Director of Marketing Chose Intuit Mailchimp I think ActiveCampaign has a lot more powerful features, but MailChimp offers a free plan and has really started to make changes to its systems that we feel are positive. I know that people using MailChimp had a lot of problems with how automation works, but that has improved … Incentivized Helpful? Verified User Consultant Chose Intuit Mailchimp I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots … Incentivized Helpful? Irfan Ahmad Software Engineer Chose Intuit Mailchimp I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was … Incentivized Helpful? Verified User Project Manager Chose Intuit Mailchimp These platforms have feature sets that are much better suited to B2B marketing than Intuit Mailchimp. In particular, the journey builders seem much better suited to long and complex business-to-business buying cycles like ours. Helpful? Miata Lolita Vazquez Founder & CEO Chose Intuit Mailchimp Intuit Mailchimp is more affordable, scalable for all team sizes, has a shorter SMS registration approval timeframe, integrates with more platforms, and doesn't require training to get started. Incentivized Helpful? Verified User Employee Chose Intuit Mailchimp I think it’s so much nicer than Active Campaign on every level. Incentivized Helpful? Verified User Professional Chose Intuit Mailchimp I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin. Incentivized Helpful? Verified User Partner Chose Intuit Mailchimp Mailchimp is better than Constant Contact, but Active Campaign and HubSpot are better than Mailchimp. Incentivized Helpful? Kèlene Poyurs Co-Founder Chose Intuit Mailchimp MailChimp is definitely more robust than some of the simpler email tools like EmailOctopus and MailerLite, though it doesn't stack up to other email marketing and automation systems. Incentivized Helpful? SK Shannon Ketchum Digital Media Manager Chose Intuit Mailchimp The other products I have used are cumbersome and overly complicated. I can do what I need to do in Mailchimp and train someone else very easily. Even with the ease of use, I am not limited in functionality. Incentivized Helpful? Verified User C-Level Executive Chose Intuit Mailchimp Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy. Incentivized Helpful? Jason Rutel Creative Director & Owner Chose Intuit Mailchimp Mailchimp does emails very well and is a great solution for clients just starting out. If we want to manage multiple clients who are in that category it makes sense to use mailchimp for us. We have gone with other platforms like MailerLite to save some money for the client or Ge… Incentivized Helpful? Oliur Rahman Nahin Virtual Administrative Assistant Chose Intuit Mailchimp Mailchimp has more features than others and is more flexible than any other platform. It allows us to input any template we want and send out emails within minutes. It's an all-in-one email marketing tool. Helpful? Verified User Strategist Chose Intuit Mailchimp Campaign Monitor is pretty similar, but has a more streamlined navigation in my opinion. Drip is a better route if you plan to set up robust workflows and track detailed conversion points. Incentivized Helpful? Blake Baron Product Manager Chose Intuit Mailchimp Our company actually uses a couple different pieces of email marketing software, as different verticals are different sizes and have different needs. Mailchimp is used by one of our smaller divisions since we don't need anything too fancy and want to keep overhead costs low. … Incentivized Helpful?

Features

ActiveCampaign

Leadpages

Intuit Mailchimp

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	ActiveCampaign 8.6 688 Ratings 12% above category average	Leadpages - Ratings	Intuit Mailchimp 8.1 580 Ratings 6% above category average
WYSIWYG email editor	8.4605 Ratings	00 Ratings	8.3532 Ratings
Dynamic content	8.3539 Ratings	00 Ratings	8.0514 Ratings
Ability to test dynamic content	8.3488 Ratings	00 Ratings	8.0494 Ratings
Landing pages	7.2356 Ratings	00 Ratings	8.3400 Ratings
A/B testing	8.6398 Ratings	00 Ratings	7.7430 Ratings
Mobile optimization	8.9545 Ratings	00 Ratings	8.1530 Ratings
Email deliverability reporting	8.9654 Ratings	00 Ratings	8.6563 Ratings
List management	9.2673 Ratings	00 Ratings	8.2559 Ratings
Triggered drip sequences	10.0594 Ratings	00 Ratings	7.9382 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	ActiveCampaign 8.7 541 Ratings 11% above category average	Leadpages - Ratings	Intuit Mailchimp 8.9 72 Ratings 13% above category average
Lead nurturing automation	8.9507 Ratings	00 Ratings	7.463 Ratings
Lead scoring and grading	8.4370 Ratings	00 Ratings	10.01 Ratings
Data quality management	9.7413 Ratings	00 Ratings	8.369 Ratings
Automated sales alerts and tasks	8.6365 Ratings	00 Ratings	10.01 Ratings
Lead segmentation and distribution	8.017 Ratings	00 Ratings	00 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	ActiveCampaign 9.6 388 Ratings 26% above category average	Leadpages - Ratings	Intuit Mailchimp 8.0 123 Ratings 8% above category average
Calendaring	9.9308 Ratings	00 Ratings	7.548 Ratings
Event/webinar marketing	9.3291 Ratings	00 Ratings	8.5109 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	ActiveCampaign 6.9 295 Ratings 6% below category average	Leadpages - Ratings	Intuit Mailchimp 8.2 120 Ratings 11% above category average
Social sharing and campaigns	7.2262 Ratings	00 Ratings	8.2112 Ratings
Social profile integration	6.5257 Ratings	00 Ratings	8.2104 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	ActiveCampaign 8.2 650 Ratings 11% above category average	Leadpages - Ratings	Intuit Mailchimp 8.3 560 Ratings 12% above category average
Dashboards	8.3619 Ratings	00 Ratings	8.5224 Ratings
Standard reports	8.1607 Ratings	00 Ratings	8.5555 Ratings
Custom reports	8.1394 Ratings	00 Ratings	7.8125 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	ActiveCampaign 9.0 509 Ratings 19% above category average	Leadpages - Ratings	Intuit Mailchimp 7.8 128 Ratings 4% above category average
API	8.6407 Ratings	00 Ratings	7.9103 Ratings
Role-based workflow & approvals	8.5278 Ratings	00 Ratings	8.268 Ratings
Customizability	7.9435 Ratings	00 Ratings	5.62 Ratings
Integration with Salesforce.com	9.197 Ratings	00 Ratings	8.453 Ratings
Integration with Microsoft Dynamics CRM	9.964 Ratings	00 Ratings	8.346 Ratings
Integration with SugarCRM	9.759 Ratings	00 Ratings	8.12 Ratings
Third-party software integrations	9.037 Ratings	00 Ratings	8.1106 Ratings

SEO and Conversion Optimization

Comparison of SEO and Conversion Optimization features of Product A and Product B
	ActiveCampaign - Ratings	Leadpages 1.0 2 Ratings 143% below category average	Intuit Mailchimp - Ratings
Landing page A/B testing:	00 Ratings	1.02 Ratings	00 Ratings
Real-time analytics dashboard	00 Ratings	1.02 Ratings	00 Ratings
SEO tools	00 Ratings	1.02 Ratings	00 Ratings
Optimization recommendations	00 Ratings	1.02 Ratings	00 Ratings

User Ratings
	ActiveCampaign	Leadpages	Intuit Mailchimp
Likelihood to Recommend	8.9 (699 ratings)	1.0 (30 ratings)	8.7 (603 ratings)
Likelihood to Renew	9.0 (25 ratings)	- (0 ratings)	10.0 (55 ratings)
Usability	9.3 (62 ratings)	9.0 (1 ratings)	8.5 (472 ratings)
Availability	9.1 (5 ratings)	- (0 ratings)	9.5 (6 ratings)
Performance	7.3 (5 ratings)	- (0 ratings)	8.9 (7 ratings)
Support Rating	1.3 (41 ratings)	6.4 (4 ratings)	8.7 (20 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	- (0 ratings)	7.4 (22 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)	10.0 (2 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)	8.0 (4 ratings)
Product Scalability	1.0 (5 ratings)	- (0 ratings)	9.5 (6 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)	10.0 (2 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)	10.0 (2 ratings)

User Testimonials
	ActiveCampaign	Leadpages	Intuit Mailchimp
Likelihood to Recommend	ActiveCampaign I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly. Incentivized RH Rebecca Hawkes Confidence Coach & Content Creator Read full review	Leadpages It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere. Incentivized Tim Bost Owner Read full review	Intuit It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to. Incentivized NR Noah Ross Marketing Director Read full review
Pros	ActiveCampaign Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can) Super easy to use email creation that is aesthetically pleasing and user friendly Easy email sequences and user classification from a large range of opt in trigger options Incentivized SP Sarah Patterson CEO (Chief Executive Officer) Read full review	Leadpages Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business. Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster. They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them. Incentivized Verified User Anonymous Read full review	Intuit Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not. Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out. Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here. Incentivized Faisal Darbar Sales & Customer Services Manager Read full review
Cons	ActiveCampaign It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started. The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast. I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better. I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be) I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time. Incentivized SA Sabrina Allison Managing Director Read full review	Leadpages While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge. I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature. Incentivized Michelle Markelz ABM Manager Read full review	Intuit The pricing tiers do scale quickly so if you have a free newsletter it may get expensive The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp Customer support can be a bit lacking at times and their docs aren't always the best RS Richard Sandown CEO Read full review
Likelihood to Renew	ActiveCampaign I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back. Incentivized Mike Clayton Owner Read full review	Leadpages No answers on this topic	Intuit We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company. Incentivized Harrison Pershing Digital Marketing Strategist Read full review
Usability	ActiveCampaign ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs. Matt Dickerson President of Catalyst Movies Read full review	Leadpages I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie. Incentivized John Pohly Real Estate Agent & Author Read full review	Intuit It's very easy to use - I could quickly explain how to use Mailchimp to someone not in marketing and feel confident they'd be able to use basic skills to figure it out. Plus, we use it beyond just email marketing now for subscriber welcomes, forms, and nurture sequences. Incentivized Madison McDonnell Marketing Manager Read full review
Reliability and Availability	ActiveCampaign I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that. Incentivized Michelle Hill Book & Publishing Consultant Read full review	Leadpages No answers on this topic	Intuit I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review
Performance	ActiveCampaign Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels. Incentivized Michelle Hill Book & Publishing Consultant Read full review	Leadpages No answers on this topic	Intuit I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review
Support Rating	ActiveCampaign This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them. Incentivized CJ Chesare Johnson Producer/Audio Engineer Read full review	Leadpages Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper. Incentivized Verified User Anonymous Read full review	Intuit Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams! Incentivized Valie Robbins Owner Read full review
Implementation Rating	ActiveCampaign Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb. Incentivized William Ainslie Practice Owner & Founder Read full review	Leadpages No answers on this topic	Intuit It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out. Incentivized Vicki Lesage Digital Marketing Specialist Read full review
Alternatives Considered	ActiveCampaign I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing. Incentivized Joseph Arroyo Owner Read full review	Leadpages I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's performing well, without having to dive into Google Analytics or aggregate any other data. Leadpages also integrates really well with WordPress, my primary platform, with opt-in forms (wayyyy better than Mailchimp). Incentivized Amy Hayes Owner & Founder Read full review	Intuit I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too. Incentivized Irfan Ahmad Software Engineer Read full review
Scalability	ActiveCampaign My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure. Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format. At this point, I don't think I'd ever use any other platform! Incentivized Michelle Hill Book & Publishing Consultant Read full review	Leadpages No answers on this topic	Intuit Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system. Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review
Return on Investment	ActiveCampaign I haven't monetized my list yet so no clear ROI but great from a list-building perspective The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features Incentivized Cherian Koshy CDO (Chief Development Officer) Read full review	Leadpages Leadpages, as long as you have it set up properly, will have a quick ROI within days of your first campaign. For those that are not familiar, it is probably best to hire someone to take over this part and still your ROI will be very quick, including the cost of this professional. Overall, Leadpages has a very fast ROI if used and implemented in a timely manner, and used to constantly evolve what you are doing with new fresh content. Incentivized Haley Fox President & CEO Read full review	Intuit One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK. Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list. Incentivized John Dykstra Small Business Owner Read full review
ScreenShots	ActiveCampaign Screenshots	Leadpages Screenshots	Intuit Mailchimp Screenshots