| Product | Rating | Most Used By | Product Summary | Starting Price |
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 ActiveCampaign | Score8.6 out of 10 | N/A | ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow. | $180 per year (single user) |
 Leadpages | Score5.8 out of 10 | Small Businesses (1-50 employees) | Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a… | $49 per month |
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| Additional Details | — | Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us) | ||||||||||||||
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| Considered Both Products | Chose ActiveCampaign For the price, ActiveCampaign is streets ahead. I probably use about 60% of the platform's functionality with a further 20% that I could benefit from using and intend to explore in the next 12 months. This compares to only about 25% usage with some other platforms or having to … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign In comparison to all the other systems (except Keap), ActiveCampaign goes above and beyond for email marketing, marketing automation, and CRM functionality. It's the closest you can get to an all-in-one system. And while Infusionsoft is also robust, it's not very intuitive. … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign is easier to use, customize, and set up specifically for your business than most other platforms. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I wanted something more robust from a CRM perspective than ConvertKit, and didn't need all the bells and whistles of Ontraport. ActiveCampaign was the best blend of features I was looking for, for the best price point. It has also been recommended to me by several people, as … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I used it for my university but it was too much for my small company to build, develop, and manage. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I was a previous Mailchimp user and ActiveCampaign is head and shoulders above MC. The functionality and depth of what I can do is so much better. The price seems to be better for what you get. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign It's not as friendly and easy as I was used in Mailchimp, but it's power is endless. Automation capabilities, tag management, lead scoring. As soon as you get used to it, this is a swiss knife Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Never worry about being charged for duplicate contacts or frustrating automations with ActiveCampaign. MailChimp is a great beginner level CRM to get your feet wet and see if you really want to make your website/blog a business. ActiveCampaign is for when you're serious and … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign is by far superior to other email marketing tools I've used such as AWeber, Constant Contact, and Mailchimp. ActiveCampaign is meant for online businesses and can grow with you as your business grows. It also makes it easy to get tasks done that online businesses … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I started off with a free service that very quickly didn't meet my requirements and didn't have many of the integrations offered by ActiveCampaign. I chose ActiveCampaign for its integrations, functionality and value. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign No contest here. ActiveCampaign has been around much longer, and is more trusted solution. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign We had a brief and very disappointing relationship with Infusionsoft a few years ago. They struggled in vain trying to get an API properly configured so that we could move data through one of our flagship web sites. After about half a dozen fruitless iterations, they gave up, … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I have used Ontraport, Infusionsoft, HubSpot, AWeber, GetResponse among several others. I believe that of these choices ActiveCampaign is by far the best option. It is easier to use, less expensive, delivers emails without issues and offers fantastic customer service. … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign is a great solution for the business that has a few thousand contacts. It allows you to segment your list and send them relative information. This way you aren't sending out a blanket email to the whole group. Each person in your group can receive information … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Leadpages I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Leadpages Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
98% Would buy again 492 Answers | 60% Would buy again 3 Answers | |
| Delivers good value for the price | ||
98% Delivers good value for the price 471 Answers | 60% Delivers good value for the price 3 Answers | |
| Happy with the feature set | ||
98% Happy with the feature set 493 Answers | 80% Happy with the feature set 4 Answers | |
| Lived up to sales and marketing promises | ||
97% Lived up to sales and marketing promises 454 Answers | No answers on this topic | |
| Implementation went as expected | ||
94% Implementation went as expected 458 Answers | No answers on this topic | |
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| Small Businesses |  Vbout Score9.9 out of 10 |  Instapage Score9.8 out of 10 |
| Medium-sized Companies |  Bloomreach Score9.2 out of 10 |  Unbounce Score8.3 out of 10 |
| Enterprises |  Iterable Score8.2 out of 10 | No answers on this topic |
| All Alternatives | View all alternatives | View all alternatives |
| ActiveCampaign | Leadpages | |
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| Likelihood to Recommend | 8.6 | 1.0 |
| Likelihood to Renew | 10.0 | - |
| Usability | 9.3 | 9.0 |
| Availability | 9.1 | - |
| Performance | 7.3 | - |
| Support Rating | 1.3 | 6.4 |
| In-Person Training | 9.1 | - |
| Online Training | 7.3 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 6.4 | - |
| Ease of integration | 9.1 | - |
| Product Scalability | 1.0 | - |
| Vendor post-sale | 6.4 | - |
| Vendor pre-sale | 7.3 | - |
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| ScreenShots | ActiveCampaign Screenshots      | Leadpages Screenshots      |
