What users are saying about
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Top Rated
779 Ratings
90 Ratings

ActiveCampaign

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Top Rated
779 Ratings
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Score 8.6 out of 100
90 Ratings
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Score 8.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Leadpages

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    526 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.5
    85%
    466 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    422 Ratings
    N/A
    0 Ratings

    Landing pages

    7.2
    72%
    292 Ratings
    N/A
    0 Ratings

    A/B testing

    8.7
    87%
    336 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    472 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    612 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    587 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    517 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Leadpages

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    440 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    319 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    359 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    314 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Leadpages

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    263 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    253 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Leadpages

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.8
    88%
    230 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.5
    85%
    225 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    ActiveCampaign

    87%

    Leadpages

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    535 Ratings
    N/A
    0 Ratings

    Standard reports

    8.9
    89%
    526 Ratings
    N/A
    0 Ratings

    Custom reports

    8.5
    85%
    335 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.9

    ActiveCampaign

    89%

    Leadpages

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    352 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    234 Ratings
    N/A
    0 Ratings

    Customizability

    8.8
    88%
    368 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.9
    89%
    76 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    51 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.9
    89%
    47 Ratings
    N/A
    0 Ratings

    SEO and Conversion Optimization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.5

    Leadpages

    85%
    Leadpages ranks higher in 4/4 features

    Landing page A/B testing:

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Real-time analytics dashboard

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    SEO tools

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Optimization recommendations

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
    • Leadpages is rated higher in 2 areas: Usability, Support Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    605 Ratings
    7.2

    Leadpages

    72%
    29 Ratings

    Likelihood to Renew

    8.9

    ActiveCampaign

    89%
    18 Ratings

    Leadpages

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    33 Ratings
    9.0

    Leadpages

    90%
    1 Rating

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Leadpages

    N/A
    0 Ratings

    Performance

    6.9

    ActiveCampaign

    69%
    4 Ratings

    Leadpages

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    37 Ratings
    6.5

    Leadpages

    65%
    8 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Leadpages

    N/A
    0 Ratings

    Implementation Rating

    8.6

    ActiveCampaign

    86%
    10 Ratings

    Leadpages

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Leadpages

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    For managing my sales pipeline the dashboard in ActiveCampaign is fantastic. It's like a Kanban board where you can simply move clients from one step onto the next which automatically tags the prospect and adds or removes them in specific automation. I'd say it's perfect for a small business like mine but wouldn't be suitable if we scaled, and it's quite expensive compared to most CRM platforms available.
    Robin Waite | TrustRadius Reviewer

    Leadpages

    It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
    Tim Bost | TrustRadius Reviewer

    Pros

    ActiveCampaign

    • ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
    • No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
    • ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
    Jack Foster | TrustRadius Reviewer

    Leadpages

    • Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business.
    • Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster.
    • They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them.
    Anonymous | TrustRadius Reviewer

    Cons

    ActiveCampaign

    • Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
    • Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
    Wendy Brodeur | TrustRadius Reviewer

    Leadpages

    • While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
    • I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
    Michelle Markelz | TrustRadius Reviewer

    Pricing Details

    ActiveCampaign

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    ActiveCampaign Editions & Modules

    Edition
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294
    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]
    Additional Pricing Details

    Leadpages

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    Leadpages Editions & Modules

    Edition
    Standard$491
    Pro$991
    Advanced$3991
    Standard Annual$4442
    Pro Annual$8882
    1. per month
    2. per year
    Additional Pricing Details
    Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)

    Likelihood to Renew

    ActiveCampaign

    ActiveCampaign 8.9
    Based on 18 answers
    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    page V | TrustRadius Reviewer

    Leadpages

    No score
    No answers yet
    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign 8.2
    Based on 33 answers
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Matt Dickerson | TrustRadius Reviewer

    Leadpages

    Leadpages 9.0
    Based on 1 answer
    I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
    John Pohly | TrustRadius Reviewer

    Reliability and Availability

    ActiveCampaign

    ActiveCampaign 9.1
    Based on 4 answers
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Michelle Hill | TrustRadius Reviewer

    Leadpages

    No score
    No answers yet
    No answers on this topic

    Performance

    ActiveCampaign

    ActiveCampaign 6.9
    Based on 4 answers
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Michelle Hill | TrustRadius Reviewer

    Leadpages

    No score
    No answers yet
    No answers on this topic

    Support Rating

    ActiveCampaign

    ActiveCampaign 6.0
    Based on 37 answers
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Chesare Johnson | TrustRadius Reviewer

    Leadpages

    Leadpages 6.5
    Based on 8 answers
    Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    ActiveCampaign

    ActiveCampaign 8.6
    Based on 10 answers
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    William Ainslie | TrustRadius Reviewer

    Leadpages

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    ActiveCampaign has a huge advantage over the other platforms in that there is enough power under the hood to offer the same automation as the other platforms but without creating a headache in the process of organizing it all. Mailchimp at its heart is still a freemium tool that fails to bring together true marketing automation, Keap/Infusionsoft was wildly powerful but so complex to use that no one could figure it out, ConvertKit is very simple and focused on blogger types and Ontraport had extremely powerful landing page builders but without the ability to create complex automatons. ActiveCampaign does a good job of addressing a lot of the negative points of other platforms in an easy-to-use way.
    Devin Ambron | TrustRadius Reviewer

    Leadpages

    I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's performing well, without having to dive into Google Analytics or aggregate any other data. Leadpages also integrates really well with WordPress, my primary platform, with opt-in forms (wayyyy better than Mailchimp).
    Amy Hayes | TrustRadius Reviewer

    Scalability

    ActiveCampaign

    ActiveCampaign 8.5
    Based on 4 answers
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Michelle Hill | TrustRadius Reviewer

    Leadpages

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    ActiveCampaign

    • It has saved us days of work both in setting up and running campaigns.
    • It allows us to see what's working and what isn't from our marketing efforts using hard data - this is saving us time and money as we can course-correct quickly if something isn't working, or up the ante, if it is!
    Julie Barber | TrustRadius Reviewer

    Leadpages

    • Leadpages, as long as you have it set up properly, will have a quick ROI within days of your first campaign.
    • For those that are not familiar, it is probably best to hire someone to take over this part and still your ROI will be very quick, including the cost of this professional.
    • Overall, Leadpages has a very fast ROI if used and implemented in a timely manner, and used to constantly evolve what you are doing with new fresh content.
    Haley Fox | TrustRadius Reviewer

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