What users are saying about
4 Ratings
32 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100
32 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Autopilot

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Michael Rastall, MBA | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Autopilot
6.9
WYSIWYG email editor
ActiveDEMAND
9.2
Autopilot
6.6
Dynamic content
ActiveDEMAND
9.6
Autopilot
7.0
Ability to test dynamic content
ActiveDEMAND
9.6
Autopilot
6.7
Landing pages
ActiveDEMAND
9.0
Autopilot
A/B testing
ActiveDEMAND
9.6
Autopilot
7.0
Mobile optimization
ActiveDEMAND
9.6
Autopilot
7.2
Email deliverability reporting
ActiveDEMAND
9.6
Autopilot
6.6
List management
ActiveDEMAND
9.2
Autopilot
7.2
Triggered drip sequences
ActiveDEMAND
9.6
Autopilot
7.1

Lead Management

ActiveDEMAND
9.0
Autopilot
6.8
Lead nurturing
ActiveDEMAND
9.6
Autopilot
7.4
Lead scoring and grading
ActiveDEMAND
9.0
Autopilot
Data quality management
ActiveDEMAND
8.6
Autopilot
6.5
Automated sales alerts and tasks
ActiveDEMAND
8.6
Autopilot
6.5

Campaign Management

ActiveDEMAND
9.4
Autopilot
7.3
Calendaring
ActiveDEMAND
9.6
Autopilot
Event/webinar marketing
ActiveDEMAND
9.2
Autopilot
7.3

Social Media Marketing

ActiveDEMAND
8.6
Autopilot
7.2
Social sharing and campaigns
ActiveDEMAND
8.6
Autopilot
Social profile integration
ActiveDEMAND
8.6
Autopilot
7.2

Reporting & Analytics

ActiveDEMAND
9.2
Autopilot
6.8
Dashboards
ActiveDEMAND
8.8
Autopilot
6.9
Standard reports
ActiveDEMAND
9.2
Autopilot
6.8
Custom reports
ActiveDEMAND
9.6
Autopilot

Platform & Infrastructure

ActiveDEMAND
9.6
Autopilot
6.5
API
ActiveDEMAND
9.0
Autopilot
6.4
Role-based workflow & approvals
ActiveDEMAND
9.0
Autopilot
Customizability
ActiveDEMAND
9.6
Autopilot
6.7
Integration with Salesforce.com
ActiveDEMAND
10.0
Autopilot
6.5
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Autopilot
Integration with SugarCRM
ActiveDEMAND
10.0
Autopilot

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Autopilot

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Autopilot

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Autopilot

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Autopilot Editions & Modules

Edition
Silver$491
Gold$1491
Platinum$2491
CustomRequest by quote
  1. per month
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Autopilot
7.0

Add comparison