What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

Lead Liaison LMA

4 Ratings
Score 2.1 out of 101

Add comparison

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Lead Liaison LMA
6.0
WYSIWYG email editor
ActiveDEMAND
9.2
Lead Liaison LMA
2.1
Dynamic content
ActiveDEMAND
9.6
Lead Liaison LMA
9.1
Ability to test dynamic content
ActiveDEMAND
9.6
Lead Liaison LMA
9.1
Landing pages
ActiveDEMAND
9.0
Lead Liaison LMA
2.1
A/B testing
ActiveDEMAND
9.6
Lead Liaison LMA
8.8
Mobile optimization
ActiveDEMAND
9.6
Lead Liaison LMA
9.1
Email deliverability
ActiveDEMAND
9.6
Lead Liaison LMA
1.8
List management
ActiveDEMAND
9.2
Lead Liaison LMA
3.1
Triggered drip sequences
ActiveDEMAND
9.6
Lead Liaison LMA
8.6

Lead Management

ActiveDEMAND
9.0
Lead Liaison LMA
5.0
Lead nurturing
ActiveDEMAND
9.6
Lead Liaison LMA
2.9
Lead scoring and grading
ActiveDEMAND
9.0
Lead Liaison LMA
4.5
Data quality management
ActiveDEMAND
8.6
Lead Liaison LMA
9.1
Automated sales alerts and tasks
ActiveDEMAND
8.6
Lead Liaison LMA
3.6

Campaign Management

ActiveDEMAND
9.4
Lead Liaison LMA
8.7
Calendaring
ActiveDEMAND
9.6
Lead Liaison LMA
8.6
Event/webinar marketing
ActiveDEMAND
9.2
Lead Liaison LMA
8.8

Social Media Marketing

ActiveDEMAND
8.6
Lead Liaison LMA
8.8
Social sharing and campaigns
ActiveDEMAND
8.6
Lead Liaison LMA
8.8
Social profile integration
ActiveDEMAND
8.6
Lead Liaison LMA
8.8

Reporting & Analytics

ActiveDEMAND
9.2
Lead Liaison LMA
1.2
Dashboards
ActiveDEMAND
8.8
Lead Liaison LMA
1.8
Standard reports
ActiveDEMAND
9.2
Lead Liaison LMA
1.0
Custom reports
ActiveDEMAND
9.6
Lead Liaison LMA
1.0

Platform & Infrastructure

ActiveDEMAND
9.6
Lead Liaison LMA
6.5
API
ActiveDEMAND
9.0
Lead Liaison LMA
2.1
Role-based workflow & approvals
ActiveDEMAND
9.0
Lead Liaison LMA
8.8
Customizability
ActiveDEMAND
9.6
Lead Liaison LMA
1.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Lead Liaison LMA
9.1
Integration with SugarCRM
ActiveDEMAND
10.0
Lead Liaison LMA
9.1

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Import trade show leads from the show's lead capture systems
Linda Stacy profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Lead Liaison LMA9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman profile photo

Usability

No score
No answers yet
No answers on this topic
Lead Liaison LMA8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman profile photo

Support

No score
No answers yet
No answers on this topic
Lead Liaison LMA9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman profile photo

Implementation

No score
No answers yet
No answers on this topic
Lead Liaison LMA9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Ability to create custom forms per campaign.
Linda Stacy profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Lead Liaison LMA

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*
1.  Depends on package
Lead Liaison LMA Editions & Modules
Lead Liaison LMA
Edition
Visitor Tracking
$2501
Sales and Marketing Automation
$5002
1. Page Views per Month
2. # of Licensed Contacts
Additional Pricing Details