What users are saying about
4 Ratings
7 Ratings
4 Ratings
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Score 5 out of 100
7 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Lytics

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.]It is an identity / email driven database[.] Does not combine users into one master record[.]Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
Leonard Roberto | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Lytics
WYSIWYG email editor
ActiveDEMAND
9.2
Lytics
Dynamic content
ActiveDEMAND
9.6
Lytics
Ability to test dynamic content
ActiveDEMAND
9.6
Lytics
Landing pages
ActiveDEMAND
9.0
Lytics
A/B testing
ActiveDEMAND
9.6
Lytics
Mobile optimization
ActiveDEMAND
9.6
Lytics
Email deliverability reporting
ActiveDEMAND
9.6
Lytics
List management
ActiveDEMAND
9.2
Lytics
Triggered drip sequences
ActiveDEMAND
9.6
Lytics

Lead Management

ActiveDEMAND
9.0
Lytics
Lead nurturing
ActiveDEMAND
9.6
Lytics
Lead scoring and grading
ActiveDEMAND
9.0
Lytics
Data quality management
ActiveDEMAND
8.6
Lytics
Automated sales alerts and tasks
ActiveDEMAND
8.6
Lytics

Campaign Management

ActiveDEMAND
9.4
Lytics
Calendaring
ActiveDEMAND
9.6
Lytics
Event/webinar marketing
ActiveDEMAND
9.2
Lytics

Social Media Marketing

ActiveDEMAND
8.6
Lytics
Social sharing and campaigns
ActiveDEMAND
8.6
Lytics
Social profile integration
ActiveDEMAND
8.6
Lytics

Reporting & Analytics

ActiveDEMAND
9.2
Lytics
Dashboards
ActiveDEMAND
8.8
Lytics
Standard reports
ActiveDEMAND
9.2
Lytics
Custom reports
ActiveDEMAND
9.6
Lytics

Platform & Infrastructure

ActiveDEMAND
9.6
Lytics
API
ActiveDEMAND
9.0
Lytics
Role-based workflow & approvals
ActiveDEMAND
9.0
Lytics
Customizability
ActiveDEMAND
9.6
Lytics
Integration with Salesforce.com
ActiveDEMAND
10.0
Lytics
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Lytics
Integration with SugarCRM
ActiveDEMAND
10.0
Lytics

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Lytics

  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Lytics

  • Uptime.
  • Monitoring
  • Relational-table-like functionality
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Lytics

We evaluated 5-8 CDP's and picked Lytics[.]
Leonard Roberto | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Lytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lytics Editions & Modules

Additional Pricing Details

Rating Summary

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