What users are saying about

ActiveDEMAND

3 Ratings

Salesfusion

17 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Salesfusion

17 Ratings
Score 5.2 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Salesfusion

More suited for businesses that rely heavily on email marketing or who are likely to have users visit their website on multiple occasions
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Salesfusion
5.5
WYSIWYG email editor
ActiveDEMAND
9.2
Salesfusion
8.0
Dynamic content
ActiveDEMAND
9.6
Salesfusion
6.0
Ability to test dynamic content
ActiveDEMAND
9.6
Salesfusion
7.0
Landing pages
ActiveDEMAND
9.0
Salesfusion
2.0
A/B testing
ActiveDEMAND
9.6
Salesfusion
8.0
Mobile optimization
ActiveDEMAND
9.6
Salesfusion
7.0
Email deliverability
ActiveDEMAND
9.6
Salesfusion
6.0
List management
ActiveDEMAND
9.2
Salesfusion
3.1
Triggered drip sequences
ActiveDEMAND
9.6
Salesfusion
2.0

Lead Management

ActiveDEMAND
9.0
Salesfusion
3.8
Lead nurturing
ActiveDEMAND
9.6
Salesfusion
2.1
Lead scoring and grading
ActiveDEMAND
9.0
Salesfusion
4.1
Data quality management
ActiveDEMAND
8.6
Salesfusion
3.1
Automated sales alerts and tasks
ActiveDEMAND
8.6
Salesfusion
6.0

Campaign Management

ActiveDEMAND
9.4
Salesfusion
9.6
Calendaring
ActiveDEMAND
9.6
Salesfusion
9.2
Event/webinar marketing
ActiveDEMAND
9.2
Salesfusion
10.0

Social Media Marketing

ActiveDEMAND
8.6
Salesfusion
8.2
Social sharing and campaigns
ActiveDEMAND
8.6
Salesfusion
8.2
Social profile integration
ActiveDEMAND
8.6
Salesfusion

Reporting & Analytics

ActiveDEMAND
9.2
Salesfusion
6.4
Dashboards
ActiveDEMAND
8.8
Salesfusion
6.0
Standard reports
ActiveDEMAND
9.2
Salesfusion
8.0
Custom reports
ActiveDEMAND
9.6
Salesfusion
5.0

Platform & Infrastructure

ActiveDEMAND
9.6
Salesfusion
5.8
API
ActiveDEMAND
9.0
Salesfusion
5.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Salesfusion
6.0
Customizability
ActiveDEMAND
9.6
Salesfusion
3.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Salesfusion
9.2
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Salesfusion
Integration with SugarCRM
ActiveDEMAND
10.0
Salesfusion

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • The analytics from our campaigns is by far my favorite thing about SalesFusion. It really helps determine what our customers like to see and what they are interested in. This has let us realize what is not working and saving us time by not reproducing a similar campaign.
  • Web tracker and alerts have also been a great thing for our sales team. We are able to see a customer on the back end of our website at all times, and we are able to turn that over to a rep who can provide that customer what they need in a short time period.
  • Creating dialogs in front of certain content on our website has also turned leads into HOT leads for our sales team.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • The HTML creator is not the easiest to design a template in. If you know little HTML it can be quite difficult, but they do provide templates that are very easy to change.
  • Their support team is great, but some times it is a longer wait to hear back than I would like.
Lindsey Wilson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesfusion10.0
Based on 3 answers
We are happy with the overall product, the support and the results we get from the system. The product is continually getting enhancements and upgrades and they communicate those really well. The support team is very nice and willing to help with the project I am working on. In the past 90 days SalesFUSION has helped us send over 130,000 emails
Amy Bailey profile photo

Support

No score
No answers yet
No answers on this topic
Salesfusion8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • We have been able to spread the word about our products through the partner channel because we can brand emails and send them from the partner's email address. We can control the message and flow better and even incorporate some of their other products to help them in their marketing efforts.
  • Our webinars are better attended because we can send follow-up emails to people who opened an email but did not click through. We can copy the email and then make some tweaks so it speaks to the fact that they clicked but did not register. Simultaneously we can send the same email to a group who did not open with a subject swap. We get a much higher attendance because of this.
Amy Bailey profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Salesfusion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Salesfusion Editions & Modules
Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.