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3 Ratings
10 Ratings
3 Ratings
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Score 10 out of 101
10 Ratings
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Score 7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Matt Wilson profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Spokal
8.4
WYSIWYG email editor
ActiveDEMAND
9.2
Spokal
9.1
Dynamic content
ActiveDEMAND
9.6
Spokal
8.2
Ability to test dynamic content
ActiveDEMAND
9.6
Spokal
8.2
Landing pages
ActiveDEMAND
9.0
Spokal
A/B testing
ActiveDEMAND
9.6
Spokal
8.2
Mobile optimization
ActiveDEMAND
9.6
Spokal
Email deliverability
ActiveDEMAND
9.6
Spokal
List management
ActiveDEMAND
9.2
Spokal
Triggered drip sequences
ActiveDEMAND
9.6
Spokal

Lead Management

ActiveDEMAND
9.0
Spokal
8.2
Lead nurturing
ActiveDEMAND
9.6
Spokal
8.2
Lead scoring and grading
ActiveDEMAND
9.0
Spokal
Data quality management
ActiveDEMAND
8.6
Spokal
8.2
Automated sales alerts and tasks
ActiveDEMAND
8.6
Spokal

Campaign Management

ActiveDEMAND
9.4
Spokal
9.1
Calendaring
ActiveDEMAND
9.6
Spokal
9.1
Event/webinar marketing
ActiveDEMAND
9.2
Spokal

Social Media Marketing

ActiveDEMAND
8.6
Spokal
7.3
Social sharing and campaigns
ActiveDEMAND
8.6
Spokal
7.3
Social profile integration
ActiveDEMAND
8.6
Spokal
7.3

Reporting & Analytics

ActiveDEMAND
9.2
Spokal
8.6
Dashboards
ActiveDEMAND
8.8
Spokal
8.2
Standard reports
ActiveDEMAND
9.2
Spokal
9.1
Custom reports
ActiveDEMAND
9.6
Spokal

Platform & Infrastructure

ActiveDEMAND
9.6
Spokal
API
ActiveDEMAND
9.0
Spokal
Role-based workflow & approvals
ActiveDEMAND
9.0
Spokal
Customizability
ActiveDEMAND
9.6
Spokal
Integration with Salesforce.com
ActiveDEMAND
10.0
Spokal
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Spokal
Integration with SugarCRM
ActiveDEMAND
10.0
Spokal

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Builds Twitter following with real users.
  • Keeps our blog marketing fresh
  • Reminds us to blog more
Michael Dutcher profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Not really, it works better than we expected.
Michael Dutcher profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Spokal9.3
Based on 6 answers
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
Matt Wilson profile photo

Usability

No score
No answers yet
No answers on this topic
Spokal8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams profile photo

Support

No score
No answers yet
No answers on this topic
Spokal9.3
Based on 3 answers
The guys at Spokal listen and act upon every single message I send. Nothing escapes their attention and they always seem delighted to be going out of their way for me and deliver outstanding customer service - probably the best I've ever received. That's no exageration, they show a genuine care for feedback and a practical approach to executing requests. When you see something you've suggested being implemented into the software you're using, there is no greater indicator that somebody is listening. Great guys, can't praise them enough.
Matt Wilson profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!
Chris Purser profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • More engaged Twitter following
  • We procured a client because of our blogging & Spokal's platform to marketing the blog posts on social media
Michael Dutcher profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Spokal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Spokal Editions & Modules
Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details