What users are saying about
4 Ratings
11 Ratings
4 Ratings
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Score 5 out of 100
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Matt Wilson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Spokal
9.2
WYSIWYG email editor
ActiveDEMAND
9.2
Spokal
9.0
Dynamic content
ActiveDEMAND
9.6
Spokal
10.0
Ability to test dynamic content
ActiveDEMAND
9.6
Spokal
8.0
Landing pages
ActiveDEMAND
9.0
Spokal
10.0
A/B testing
ActiveDEMAND
9.6
Spokal
9.0
Mobile optimization
ActiveDEMAND
9.6
Spokal
10.0
Email deliverability reporting
ActiveDEMAND
9.6
Spokal
8.0
List management
ActiveDEMAND
9.2
Spokal
9.0
Triggered drip sequences
ActiveDEMAND
9.6
Spokal
10.0

Lead Management

ActiveDEMAND
9.0
Spokal
9.5
Lead nurturing
ActiveDEMAND
9.6
Spokal
10.0
Lead scoring and grading
ActiveDEMAND
9.0
Spokal
10.0
Data quality management
ActiveDEMAND
8.6
Spokal
10.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
Spokal
8.0

Campaign Management

ActiveDEMAND
9.4
Spokal
9.0
Calendaring
ActiveDEMAND
9.6
Spokal
10.0
Event/webinar marketing
ActiveDEMAND
9.2
Spokal
8.0

Social Media Marketing

ActiveDEMAND
8.6
Spokal
9.0
Social sharing and campaigns
ActiveDEMAND
8.6
Spokal
9.0
Social profile integration
ActiveDEMAND
8.6
Spokal
9.0

Reporting & Analytics

ActiveDEMAND
9.2
Spokal
9.3
Dashboards
ActiveDEMAND
8.8
Spokal
10.0
Standard reports
ActiveDEMAND
9.2
Spokal
10.0
Custom reports
ActiveDEMAND
9.6
Spokal
8.0

Platform & Infrastructure

ActiveDEMAND
9.6
Spokal
9.3
API
ActiveDEMAND
9.0
Spokal
9.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Spokal
10.0
Customizability
ActiveDEMAND
9.6
Spokal
10.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Spokal
9.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Spokal
10.0
Integration with SugarCRM
ActiveDEMAND
10.0
Spokal
8.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Spokal

  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
Rik Williams | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Spokal

  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
Dennis Zimmer | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Spokal

Spokal 9.3
Based on 6 answers
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
Matt Wilson | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Spokal

Spokal 8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Spokal

Spokal 9.3
Based on 3 answers
They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
Michael Dutcher | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Spokal

I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
Alan Horsager | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Spokal

  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
Chris Purser | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Spokal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Spokal Editions & Modules

Edition
Starter$491
Essentials$992
Team$1693
  1. per month (1 user)
  2. per month (3 users)
  3. per month (5 users)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Spokal
9.0

Likelihood to Renew

ActiveDEMAND
Spokal
9.3

Usability

ActiveDEMAND
Spokal
8.2

Performance

ActiveDEMAND
Spokal
9.1

Support Rating

ActiveDEMAND
Spokal
9.3

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