What users are saying about
4 Ratings
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Score 5.1 out of 100
19 Ratings
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Score 4 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Sugar Market (Salesfusion)
4.4
WYSIWYG email editor
ActiveDEMAND
9.2
Sugar Market (Salesfusion)
3.0
Dynamic content
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
5.0
Ability to test dynamic content
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
4.0
Landing pages
ActiveDEMAND
9.0
Sugar Market (Salesfusion)
6.0
A/B testing
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
4.0
Mobile optimization
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
1.0
Email deliverability reporting
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
7.0
List management
ActiveDEMAND
9.2
Sugar Market (Salesfusion)
4.0
Triggered drip sequences
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
6.0

Lead Management

ActiveDEMAND
9.0
Sugar Market (Salesfusion)
5.3
Lead nurturing
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
6.0
Lead scoring and grading
ActiveDEMAND
9.0
Sugar Market (Salesfusion)
4.0
Data quality management
ActiveDEMAND
8.6
Sugar Market (Salesfusion)
5.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
Sugar Market (Salesfusion)
6.0

Campaign Management

ActiveDEMAND
9.4
Sugar Market (Salesfusion)
6.5
Calendaring
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
6.0
Event/webinar marketing
ActiveDEMAND
9.2
Sugar Market (Salesfusion)
7.0

Social Media Marketing

ActiveDEMAND
8.6
Sugar Market (Salesfusion)
8.2
Social sharing and campaigns
ActiveDEMAND
8.6
Sugar Market (Salesfusion)
8.2
Social profile integration
ActiveDEMAND
8.6
Sugar Market (Salesfusion)

Reporting & Analytics

ActiveDEMAND
9.2
Sugar Market (Salesfusion)
2.3
Dashboards
ActiveDEMAND
8.8
Sugar Market (Salesfusion)
5.0
Standard reports
ActiveDEMAND
9.2
Sugar Market (Salesfusion)
1.0
Custom reports
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
1.0

Platform & Infrastructure

ActiveDEMAND
9.6
Sugar Market (Salesfusion)
4.8
API
ActiveDEMAND
9.0
Sugar Market (Salesfusion)
5.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Sugar Market (Salesfusion)
6.0
Customizability
ActiveDEMAND
9.6
Sugar Market (Salesfusion)
3.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Sugar Market (Salesfusion)
9.2
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Sugar Market (Salesfusion)
1.0
Integration with SugarCRM
ActiveDEMAND
10.0
Sugar Market (Salesfusion)

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Sugar Market (Salesfusion)

I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Sugar Market (Salesfusion)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Sugar Market (Salesfusion) Editions & Modules

Edition
Core$1,0001
  1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Sugar Market (Salesfusion)
3.0

Likelihood to Renew

ActiveDEMAND
Sugar Market (Salesfusion)
10.0

Support Rating

ActiveDEMAND
Sugar Market (Salesfusion)
8.2

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