ActiveDEMAND vs. Sugar Market

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
Sugar Market
Score 2.1 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
ActiveDEMANDSugar Market
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
Core
$1,000
Database size
Offerings
Pricing Offerings
ActiveDEMANDSugar Market
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Features
ActiveDEMANDSugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
21% above category average
Sugar Market
4.4
4 Ratings
55% below category average
WYSIWYG email editor9.22 Ratings3.03 Ratings
Dynamic content9.62 Ratings5.03 Ratings
Ability to test dynamic content9.62 Ratings4.02 Ratings
Landing pages9.02 Ratings6.03 Ratings
A/B testing9.62 Ratings4.03 Ratings
Mobile optimization9.62 Ratings1.03 Ratings
Email deliverability reporting9.62 Ratings7.04 Ratings
List management9.22 Ratings4.04 Ratings
Triggered drip sequences9.62 Ratings6.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
15% above category average
Sugar Market
5.3
4 Ratings
38% below category average
Lead nurturing automation9.62 Ratings6.04 Ratings
Lead scoring and grading9.02 Ratings4.04 Ratings
Data quality management8.62 Ratings5.04 Ratings
Automated sales alerts and tasks8.62 Ratings6.03 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
21% above category average
Sugar Market
6.5
3 Ratings
16% below category average
Calendaring9.62 Ratings6.03 Ratings
Event/webinar marketing9.22 Ratings7.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
13% above category average
Sugar Market
8.2
1 Ratings
9% above category average
Social sharing and campaigns8.62 Ratings8.21 Ratings
Social profile integration8.62 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
21% above category average
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards8.82 Ratings5.04 Ratings
Standard reports9.22 Ratings1.04 Ratings
Custom reports9.62 Ratings1.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
24% above category average
Sugar Market
4.8
4 Ratings
45% below category average
API9.01 Ratings5.02 Ratings
Role-based workflow & approvals9.01 Ratings6.02 Ratings
Customizability9.62 Ratings3.02 Ratings
Integration with Salesforce.com10.01 Ratings9.22 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings1.01 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
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User Ratings
ActiveDEMANDSugar Market
Likelihood to Recommend
9.6
(2 ratings)
3.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
ActiveDEMANDSugar Market
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review
SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review
Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Read full review
Likelihood to Renew
JumpDEMAND Inc.
No answers on this topic
SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review
Support Rating
JumpDEMAND Inc.
No answers on this topic
SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Read full review
Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review
SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Read full review
Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review
SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface