AdEspresso by Hootsuite vs. Optimizely Feature Experimentation

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)

Incentivized

Its UI is self-service, easy to manage. The documentation is good enough. I liked the Code mode for the Optimizely Feature Experimentation.

Incentivized

• A/B testing
• Mass advertising
• Budget and finance

Incentivized

• Redirection
• Feature testing
• Splitting traffic

Incentivized

• It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
• There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
• Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.

Incentivized

• Initially training of program
• Ability to customize certain aspects of the website were limited
• Expensive for smaller organizations

Incentivized

All features that we used were pretty clear. They have a good documentation

Incentivized

It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it

Incentivized

I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.

Incentivized

Optimizely is the first product I have used in this category. I have no comments for alternative products.

Incentivized

• They have helped us greatly in lead generation for internal marketing efforts
• Big focus on lead generation for clients, have helped sell dozens of homes for them!
• Engagement and lead gen saw a big increase while using AdEspresso

Incentivized

• Higher click through rates on primary buttons
• More engagement in key sections of the website
• Ability to base development efforts on proven tests vs blinding developing new tools or functionality

Incentivized