AdEspresso by Hootsuite vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.4 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
AdEspresso by HootsuiteZedo
Editions & Modules
No answers on this topic
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
AdEspresso by HootsuiteZedo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteZedo
Top Pros
Top Cons
Features
AdEspresso by HootsuiteZedo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
8% below category average
Zedo
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
18% below category average
Zedo
10.0
1 Ratings
23% above category average
Ad campaign creation7.52 Ratings10.01 Ratings
Ad deployment7.52 Ratings10.01 Ratings
Display advertising7.02 Ratings10.01 Ratings
Ad display and retargeting segmentation6.02 Ratings00 Ratings
Sequence targeting4.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
13% below category average
Zedo
9.6
1 Ratings
21% above category average
Ad dashboards7.52 Ratings9.01 Ratings
Ad performance reports8.52 Ratings10.01 Ratings
Ad conversion tracking7.52 Ratings10.01 Ratings
Ad attribution reporting6.52 Ratings00 Ratings
Cross-channel ad management6.02 Ratings9.01 Ratings
Ad forecasting and optimization4.42 Ratings10.01 Ratings
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User Ratings
AdEspresso by HootsuiteZedo
Likelihood to Recommend
7.0
(2 ratings)
8.0
(1 ratings)
User Testimonials
AdEspresso by HootsuiteZedo
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
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Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
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Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
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Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots