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Score 10 out of 101
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Score 8.3 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Google Ads

The AdWords campaign structure solely depends on the client's objective. The user should determine a client's objective before developing the structure in AdWords.
Krupal Shukla profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Google Ads
Data Transfer
AdHawk
10.0
Google Ads

Ad Reporting & Analytics

AdHawk
10.0
Google Ads
Ad dashboards
AdHawk
10.0
Google Ads
Ad conversion tracking
AdHawk
10.0
Google Ads
Cross-channel ad management
AdHawk
10.0
Google Ads
Ad forecasting and optimization
AdHawk
10.0
Google Ads

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • AdWords has a great capability to manage a client’s budget in the most micro possible way. The structure that Google has created to setup adwords PPC helps you create a channelized method to control your cost and manage your visibility, through creating campaign and ad group structures wisely.
  • We can monitor bids for every keyword separately that present in the list, which I think is amazing flexibility and write ads for each particular category of keywords. For example if you are bidding on keyword [white shirt] you can have an ad that specifically speaks to that particular keyword. This helps advertisers stay extremely relevant to searches and hence increase the chance of brand interaction through Google paid ads.
  • Google’s intelligent algorithms help with conversion optimizations which will automatically determine the max CPC. (Maximum willingness to pay per click). It can also target people who have abandoned a particular task on the site and can target those users for the next couple of days to drive them to the client’s site again to finish the task. Example – hotel booking sites constantly remarket to people who don’t finish a hotel booking.
Krupal Shukla profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • One scope of functionality that I find missing is that what if a user is not as advanced to select the best keywords for their business. Google has facility to do topic targeting on content networks, and that facility should be extended to PPC. For example if the clients want to sell shirts they can select apparel as a category and have a chance to appear on relevant searches.
  • Google AdWords also has a long way to go as far as mapping online to store purchases, since a lot of time the final decision is made online but the purchase happens in the store. Google is putting steps in place to get closer to this but there are several enhancements that are possible.
Krupal Shukla profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
AdRoll is better for display advertising but for search advertising, this is better.
Neha Anand profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • More leads and customer conversations.
  • An increase in sessions on our site.
  • Helped us understand keyword and relevance better.
Neha Anand profile photo

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details