Broadlume vs. Google Marketing Platform
Broadlume vs. Google Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Broadlume | N/A | Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI. | N/A | |
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A |
Broadlume | Google Marketing Platform | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Broadlume | Google Marketing Platform | |
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Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
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Broadlume | Google Marketing Platform | |||||||||||||||||||||
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Ad Network Integration |
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Ad Reporting & Analytics |
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Ad Campaigns |
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Broadlume | Google Marketing Platform | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Broadlume | Google Marketing Platform | |
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Likelihood to Recommend | 10.0 (1 ratings) | 7.4 (44 ratings) |
Likelihood to Renew | - (0 ratings) | 8.0 (13 ratings) |
Usability | 10.0 (1 ratings) | 8.0 (2 ratings) |
Support Rating | - (0 ratings) | 9.0 (4 ratings) |
Online Training | - (0 ratings) | 8.0 (1 ratings) |
Implementation Rating | - (0 ratings) | 6.0 (2 ratings) |
Broadlume | Google Marketing Platform | |
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Likelihood to Recommend | Broadlume | Google |
Pros | Broadlume | Google |
Cons | Broadlume | Google |
Likelihood to Renew | Broadlume No answers on this topic | Google |
Usability | Broadlume | Google |
Support Rating | Broadlume No answers on this topic | Google |
Implementation Rating | Broadlume No answers on this topic | Google |
Alternatives Considered | Broadlume | Google |
Return on Investment | Broadlume | Google |
ScreenShots | Broadlume Screenshots |