AdHawk

2 Ratings
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Score 10 out of 101

Google Marketing Platform (formerly DoubleClick)

146 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick (DS3) is very well suited to a company that is operating several accounts across several Brands / Products / Regions and is heavily invested in Search and/or Native. If you're using DCM/Floodlights, the tracking is very accurate and very easy to import into DS3 to have full front-to-back tracking, especially with the Business Data element.
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.5
DSP integration
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.3
Ad dashboards
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.9
Ad conversion tracking
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
9.3
Cross-channel ad management
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.7
Ad forecasting and optimization
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.1
Ad performance reports
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.5
Ad attribution reporting
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Campaigns

AdHawk
Google Marketing Platform (formerly DoubleClick)
8.4
Ad campaign creation
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.4
Ad deployment
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.5
Display advertising
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.4
Ad display and retargeting segmentation
AdHawk
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdHawk
Google Marketing Platform (formerly DoubleClick)
9.0

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
  • You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
  • When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
No photo available

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • DoubleClick support could use some improvement. We submit questions/requests to a support alias, and often experience long delays in response time and less than thorough responses. Because DoubleClick uses an alias, we often have multiple support technicians involved in responding to our questions/requests, which can make it more challenging to get a clear response. It is difficult to get a support technician on the phone to help resolve highly technical issues.
  • Product updates - our DoubleClick client services team is not proactive about sharing new features available within DoubleClick. For example, DoubleClick has had an ad verification product for a few years now. When the product first came out, it wasn't up to standards with other third party verification products, in my opinion. My organization has been paying for another third party verification company due to assumed limitations of DoubleClick in this area. However, I recently requested that DoubleClick schedule a department-wide meeting to give updates, and learned that DoubleClick's offering in this area is actually on par with, if not better than, the other company we were paying for ad verification. DoubleClick's offering is included in my company's contract with DoubleClick, and I feel we could have accrued some savings had DoubleClick proactively shared this feature with us earlier.
  • Attribution - DoubleClick's attribution tool does not provide many valuable insights, in my opinion. For complex attribution, my organization still contracts with other companies.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
In the past we have tested Marin and Adobe AdLens for automated keyword bidding. Both have not worked well for our business as lead generation comes with a lot of challenges (i.e. verification process, daily and monthly lead caps etc.). AdLens recommends to add as many keywords as possible with the same target into one portfolio. However, with that strategy we saw a lot of cannibalization within campaigns. While some campaigns were growing, others saw a large drop in volume and it's is important for us to maximize volume for all of our campaigns. Overall we saw larger revenue volume, but a significant decrease in profit and therefore determined that both were not a good fit for us.
Dana Berardi profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi profile photo

Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details