2 Ratings
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Score 10 out of 101
147 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Google Marketing Platform (formerly DoubleClick)

From my experience, DoubleClick is the best tool out there for ad serving and third party reporting. As mentioned previously, I don't think DoubleClick is the best tool for attribution currently. However, I think it has made some strides recently in improving its verification product. Lastly, while I am not focused in SEM, the SEM team at my company feels that Kenshoo is a better product for SEM ad serving.
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.6
Ad conversion tracking
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.8
Cross-channel ad management
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.7
Ad performance reports
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.2
Ad attribution reporting
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.1

Ad Campaigns

AdHawk
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
AdHawk
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.4

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • One of the biggest advantages of using DoubleClick is the conversion/pixel platform. The platform allows you to customize variables for conversions and then send to your clients' site manager or developers. A huge plus in using DCM floodlight conversions is that they track both views and click through which Google Analytics does not.
  • DoubleClick also allows you not only track display media but search as well. DCM being a Google company consolidates both display and search invoices for clients together which makes it easier for billing purposes.
  • The overall DCM platform is very user-friendly and allows you to update creative assets very easily. This has often been a time-consuming process in our ad servers that I've used in the past. I feel as though DCM is very easy to navigate and learn in general. Prior to my position now, I had never used DCM and only took a few weeks to learn.
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Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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  • Bidding strategies based on revenue would be a nice improvement
  • Being able to easily access remarketing audience from different channels would make advertiser's life easier
  • Easier integration with Adobe Analytics would be a good improvement
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
I was quite satisfied with DoubleClick, so I will gladly renew it, if I need it again.
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
MediaMind. DoubleClick seems to be way ahead of the curve on all fronts.
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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  • It is a huge benefit that Doubleclick allows for video, display, and mobile in one platform. This increases efficiency.
No photo available

Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details