2 Ratings
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Score 10 out of 101
158 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.8
Data Transfer
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.9
DSP integration
AdHawk
Google Marketing Platform (formerly DoubleClick)
7.8

Ad Reporting & Analytics

AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.9
Ad dashboards
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.0
Ad conversion tracking
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
8.7
Cross-channel ad management
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.8
Ad forecasting and optimization
AdHawk
10.0
Google Marketing Platform (formerly DoubleClick)
7.3
Ad performance reports
AdHawk
Google Marketing Platform (formerly DoubleClick)
7.9
Ad attribution reporting
AdHawk
Google Marketing Platform (formerly DoubleClick)
7.7

Ad Campaigns

AdHawk
Google Marketing Platform (formerly DoubleClick)
8.1
Ad campaign creation
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.0
Ad deployment
AdHawk
Google Marketing Platform (formerly DoubleClick)
7.9
Display advertising
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.2
Ad display and retargeting segmentation
AdHawk
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdHawk
Google Marketing Platform (formerly DoubleClick)
8.4

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
No photo available

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
No photo available

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Support

AdHawk

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
No photo available

Implementation

AdHawk

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
No photo available

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi profile photo

Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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